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[answered] 1. Compare and contrast the difference between a fixed and


answer each question with more than 150 words for each one.


1. Compare and contrast the difference between a fixed and a floating exchange rate

 

system. From the perspective of an international business, what are the most important

 

criteria in a choice between the systems? Which system is the more desirable for an

 

international business? 2. This week our focus shifts from the environment for international businesses to the

 

firm itself and in particular to the actions managers can take to compete more

 

effectively as an international business.

 

The goal of a firm is to maximize profit. In Chapter 11 you learn that firms can increase

 

their profits in two ways: by adding value to a product so that customers are willing to

 

pay more for it or by lowering the costs. Many firms add value to their products through

 

product differentiation. A good example for this is the auto industry. Each car maker

 

differentiates its cars to capture a certain segment in the market. BMW captures the

 

high end market while Honda and Toyota target middle class. Firms also customize their

 

products based on the tastes and preferences of the customers in different countries to

 

increase the sales volume and revenues. For example, auto companies design different

 

models for different countries: Large SUVs for the US market and compact cars for the

 

Asian and European markets. They also find ways to minimize costs by sharing parts

 

between different models and opening plants in low cost countries.

 

What other examples can you give for firms' product differentiation and cost cutting

 

strategies? 3. A small Canadian firm that has developed some valuable new medical products using

 

its unique biotechnology know-how is trying to decide how best to serve the European

 

Community market. Its choices are given below. The cost of investment in

 

manufacturing facilities will be a major one for the Canadian firm, but it is not outside its

 

reach. If these are the firm's only options, which one would you advise it to choose?

 

Why?

 

Option 1: Manufacture the product at home and let foreign sales agents handle

 

marketing.

 

Option 2: Manufacture the products at home but set up a wholly owned subsidiary in

 

Europe to handle marketing.

 

Option 3: Enter into a strategic alliance with a large European pharmaceutical firm. The

 

product would be manufactured in Europe by a 50/50 joint venture, and marketed by

 

the European firm. 4. "Ukraine has become increasingly popular for IT outsourcing in recent years with

 

highly skilled workforce, good digital infrastructure and low wages". Please read the

 

following article and discuss the pros and cons of outsourcing from the perspective of

 

country risks.

 

http://www.cio.com/article/749187/Prospect_of_War_in_Ukraine_Raises_Concerns_Over_

 

Outsourcing_Industry?taxonomyId=3195 (Links to an external site.) Please watch the following short video and discuss the role of pull strategies

 

(advertising) in consumer goods market. (There are other resources you can use in

 

Week 15 Additional Readings page)

 

http://602communications.com/2013/06/the-new-marketing-trend-driving-pg-marketingand-unilever-marketing/ (Links to an external site.)

 


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