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[answered] 1.You are all aware of the I-Pad. If you were the marketing


1.You are all aware of the I-Pad.? If you were the marketing manager of the brand, what would be your brand positioning? (For this question you should clearly state the segment you will target, their need, the competitive options, and the brand differentiator/s).?

2. Imagine that you could increase the price for a product that has a profit margin of 8% on its price. If you could increase the price by 1% AND simultaneously keep the sales volume (in unit terms) at the same level as before the price increase, calculate the impact of this price increase on the profit margin. (For this question, assume there are no fixed costs. You just need to calculate the PERCENTAGE CHANGE in profit margin)?



3. What is Brand Equity? Give an example of a ?strong? brand. Why do you think this is a strong brand? What sets this brand apart? ?



4. Enclosed is an ad for Mastercard. Please write down the creative brief that might have been written when the ad was developed.?

 


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