12) If a company is being outcompeted by various rival companies in the Europe-Africa market for multi-featured cameras and consequently has an unappealingly low sales volume and market share in Europe-Africa, then company managers should a. Explore correcting most or all of the company?s weaknesses (shown at the bottom of the latest Competitive Intelligence Report for the Europe-Africa region); in addition, managers should initiate actions that they believe will result in the company having at least two important competitive strengths vis-a-vis its Europe- Africa rivals in the upcoming decision round. Produce and assemble only 1 multi-featured camera model with a P/Q rating of 1- star; increase quarterly advertising in Europe Africa by 50%, and cut the company?s multi-featured camera price in Europe-Africa to $5-$10 below the lowest price charged by any rival company in Europe-Africa in the prior decision round. Produce and assemble 5 models of multi-featured cameras with a 3-star P/Q rating, charge a price for multi-featured cameras in Europe-Africa that is about $10 below the prior year?s industry average in Europe-Africa, and have 3 quarterly promotions of 2 weeks in length and discount of 16% or more in the Europe-Africa region. Increase spending for corporate social responsibility and citizenship to an amount that exceeds the prior-year maximum by at least 10%, hold 4 promotions for multi-featured cameras of 2 weeks each, offer a promotional discount of 20%, and increase quarterly advertising in Europe Africa by 25%. immediately increase quarterly advertising expenditures in Europe-Africa to 10%- 15% more than the highest amount spent by a rival company in the prior year, set a price for multi-featured cameras that is no more than $10 above the lowest multi-featured camera price charged by a rival company in the prior year in the Europe-Africa region, and offer a warranty period for multi-featured cameras in Enrnne-Africa nf at least 7 vears.
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