1-Leader pricing attempts to:
Price product at odd numbered amount to stimulate demand
Bundle product together for sale
Attract customers to a store so they cab be baited to buy a different, more expensive product
from that product category instead.
??????? Attract customers to a store so they will buy other products in addition to the magnet product.
2- For marketing communications to be most effective:
All of the promotional mix elements should be utilized
Marketing managers must ensure a proper match between the message to be conveyed and the
target market?s attitude and ideas
Marketing managers should use both interpersonal and mass communications
???? ?Advertising messages must be general enough to cover all ages, social classes, and education levels
3- Which of the following market rates was suggested to be the strongest indicator of a successful promotional plan?
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