Question Details

[answered] Assignment rules and Instructions You are required to produ


Kindly read the instructions attached and follow them one by one to create report for Apple company base on these points .

It should be well structured and all the points should be covered .

Knowing this assignment will be tested on turnitin before accepting it so no plagiarism allowed.

Thank you.



Assignment rules and Instructions

 

You are required to produce a business report of your study, and as a minimum should include the

 

following issues:

 

1. A clear identification of a business problems and associated issues from both a marketing and

 

operational perspective

 

2. Identify the relationships between the marketing and operational aspects of the problem

 

3. Identify, describe and analyse the current customers and their involvement within the service

 

4. What are the current market/customer expectations of the business/ organisation and how has

 

this been established?

 

5. Apply the following concepts:

 

? 4P?s market mix analysis ? Business model analysis ? SWOT analysis ? Gap model ? Competitor analysis ? Porter?s 5 force model 6. How is the organisation set up to deliver to those expectations at the moment?

 

7. How much of a discrepancy is there between what the customer would like and what the

 

organisation is providing?

 

8. What problems might this discrepancy cause within the business/organisation?

 

9. What conclusions and recommendations would you make to improve the match between

 

expectation and delivery?

 

The upper assignment word-count limit is 2.000. (2,300 is the absolute maximum, beyond which

 

nothing will be read or marked).

 

? This word-count includes everything in the main body of the text (e.g. headings, tables, citations,

 

quotations).

 

? It excludes appendices and references. However, please note that appendices must be used

 

appropriately. Important information should be included in the main body of the text. Appendices

 

shouldnot be used as a means of ?extending? the word count.

 

?You must include a reference list, with all cited sources (bibliography not required). Citations and

 

references should conform to Harvard convention.

 


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