The paper must be 15-20 pages, double-spaced, 12-point font. It must include the following sections: MUST BE WELL WRITTEN, WITH EXCELLENT GRAMMER & CAN NOT BE PLAGERISED
- Formation and history of Enron
- Analysis of types of Enron businesses, from formation to the bankruptcy
- Enron innovations and market successes
- Questionable, unethical, and illegal Enron business practices
- Factors and business events leading to Enron?s demise
- A critical analysis of Enron?s business model and practices: how (historically) did it succeed, how (ultimately) did it fail, and what has been or can be done to avoid similar occurrences in other businesses
- What can we learn from Enron about professional ethics, regulation, and compliance?
I. Assignment Summary Enron was once regarded as the nation?s most innovative business?a great place to
produce excellent work, populated by some of the country?s best and brightest
business professionals. Then, it was gone, in an avalanche of scandal.
Submit a business whitepaper that discusses and analyzes Enron, reviewing its
history, market success, business innovations, questionable practices, unethical and
illegal conduct, and descent into bankruptcy.
The whitepaper must be 15-20 pages, double-spaced, 12-point font. It must include
the following sections:
F. Formation and history of Enron
Analysis of types of Enron businesses, from formation to the bankruptcy
Enron innovations and market successes
Questionable, unethical, and illegal Enron business practices
Factors and business events leading to Enron?s demise
A critical analysis of Enron?s business model and practices: how (historically)
did it succeed, how (ultimately) did it fail, and what has been or can be done
to avoid similar occurrences in other businesses
G. What can we learn from Enron about professional ethics, regulation, and
II. Secondary Sources A. This is a research paper. You must consult and cite secondary sources.
B. You may use books or articles as your secondary sources. I don?t object to
legitimate sources you discover on the Internet?but no Wikipedia or similar
aggregator-type sources (I have no problem with you reading any relevant
Wikipedia or other commentaries on Enron for background?to help you get
started, but don?t cite to these sources as constituting your research on this
assignment). 1 C. Some good books you may want to consult include:
Eichenwald, K. Conspiracy of Fools. (2005). NY, NY: Broadway.
McLean, B. & Elkind, P. (2013). The Smartest Guys in the Room (10th
Anniversary ed.) NY, NY: Penguin. [Note: this is available as a documentary
Salter, M. (2008). Innovation Corrupted. Cambridge, MA: Harvard.
Swartz M. & Watkins, S. (2004). Power Failure: The Inside Story of the Collapse
of Enron. NY, NY: Doubleday.
D. You should examine 5-10 secondary sources in researching your paper and
you must cite at least 5.
E. Your paper must include a Works Cited (or References) page listing all
secondary sources you consulted in preparing your paper. You must cite to
any secondary source that you quote directly or paraphrase.
III. Whitepaper format and mechanics The whitepaper should be approximately 15-20 pages, double-spaced, 12-point font.
The whitepaper should present a thorough discussion and analysis of the assigned
subject matter. Note: the 15-20 page range is guideline?not a requirement. So, the
paper doesn?t have to have at least 15 pages and isn?t prohibited from having more
than 20 (and note, this range doesn?t apply to any attachment, e.g., table,
references/works-cited page, charts, etc., you may choose to submit). That said, my
experience is that even the most efficient and succinct writer will have difficulty
presenting the required information in less than 12-15 pages, so in those papers, the
content is likely to be too brief. Also, papers over 20 pages generally either could
have benefited from some good editing or simply went far beyond the assignment
Although there are not rigid formatting requirements, please see The Business
Writer?s Handbook for helpful formatting suggestions. At minimum, the paper must
include: (1) a Title page, (2) a Table of Contents, (3) an Executive Summary [a ? to
? page overall summary of the points raised in the paper], (4) an Introduction?
setting out the material to be examined in the paper, (5) a Discussion and Analysis
section, (6) a Conclusions and Recommendations section, and (7) a Works-Cited
section, listing all secondary sources consulted in preparing the paper.
Here are a couple of tips. First, absolutely set off all major paper categories
(previous paragraph) by major subject headings. Second, your paper will be easier
to read and understand if you generally write with shorter paragraphs, 3-5
sentences, rather than, say, having a paragraph go on for a page (or more). Third, it
2 often helps to break down major paper sections, e.g., Discussion and Analysis, into
sub-topics, set off by sub-topic headings. Fourth, please check your grammar and
spelling and correct any errors (your word processing program will probably
identify them for you). 3
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