Question Details

[answered] Assignment: Business Brief - Business Environment Analysis


  1. View the following videos on various business environments, including both internal and external environments:
    1. Internal
    2. Political
    3. Economic
    4. Social
    5. Technological
  2. Pick all?the environments and research for this assignment.
  3. Use the industry you selected in Week 2 of this course ( In my case the consumer electronics in south korea).
  4. Conduct research to identify political trends, patterns, and consistencies in the two business environments for the industry you chose to research national and global levels.
  5. Write a 1-2 page business brief. Follow the?Business Brief Guidelines. Use section headers appropriately. Include at least two references from the?MBA Journal List. Your brief should include the following:
    1. Briefly orient the reader to the industry that you have selected.
    2. Describe the key trends, patterns, and consistencies in both of the environments you researched.
    3. Identify important synergies or convergences among the trends, if any exists.
    4. Select what you believe is the most critical trend, pattern, or consistency related to your industry's future success from among all the trends, patterns, and consistencies you have identified. Explain why you think this is the most critical to the industry.
    5. Analyze what you believe will be the major impacts of this most critical trend, pattern, or consistency on the industry over the next five years.

Assignment: Business Brief - Business

 

Environment Analysis

 

Purpose

 

To assess your ability to analyze the environment of an industry from the internal, political,

 

economic, societal, and technological perspectives.

 

Overview

 

There are five major environments associated with any organization or industry ? an internal

 

environment and four external environments. The external environment analysis is sometimes

 

referred to as a PEST analysis (political-economical-social-technological analysis).

 

In this assignment, you will need to research the industry you chose (consumer electronics

 

industry) in order to identify the trends, patterns, and consistencies in the business

 

environments for that industry. Trends - A series of data points that show either an upward or downward movement or a

 

gradual movement in one direction. Patterns - Finding items that are recurring over and over in a cyclic fashion or if

 

something regularly happens and a resulting reaction always occurs. Consistencies - Things (e.g., events or activities) that remain constant and really do not

 

appear to change over time within the industries.

 

Action Items

 

1. View the following videos on various business environments, including both internal and

 

external environments:

 

a. Internal

 

b. Political

 

c. Economic

 

d. Social

 

e. Technological

 

2. Pick two of the environments you would like to further research for this assignment.

 

3. Use the industry (consumer electronics industry) you selected in Week 2 of this course.

 

4. Conduct research to identify political trends, patterns, and consistencies in the two

 

business environments for the industry you chose to research national and global levels.

 

5. Write a 1-2 page business brief. Follow the Business Brief Guidelines. Use section

 

headers appropriately. Include at least two references from the MBA Journal List. Your

 

brief should include the following:

 

a. Briefly orient the reader to the industry that you have selected.

 

b. Describe the key trends, patterns, and consistencies in both of the environments

 

you researched.

 

c. Identify important synergies or convergences among the trends, if any exists. d. Select what you believe is the most critical trend, pattern, or consistency related to

 

your industry's future success from among all the trends, patterns, and

 

consistencies you have identified. Explain why you think this is the most critical

 

to the industry.

 

e. Analyze what you believe will be the major impacts of this most critical trend,

 

pattern, or consistency on the industry over the next five years. BusinessBrief ? Business Environment Analysis Rubric

 

Total 70 points

 

Criteria

 

Develops an opening

 

paragraph that

 

introduces the case. Unacceptable

 

Vaguely develops an

 

opening paragraph

 

that introduces the

 

case or does not

 

have an opening

 

paragraph.

 

(0-3 points) Describes the key

 

trends, patterns, and

 

consistencies in both

 

of the environments

 

researched. Identifies important

 

synergies or

 

convergences among

 

the trends, if any

 

exist. Acceptable

 

Develops an

 

opening paragraph

 

that introduces the

 

case and, for the

 

most part, fulfills

 

assignment

 

requirements.

 

(4 points) Vaguely describes

 

the key trends,

 

patterns, and

 

consistencies in both

 

of the environments

 

researchedor is

 

completely off topic. Describes the key

 

trends, patterns, and

 

consistencies in both

 

of the environments

 

researched and, for

 

the most part, fulfills

 

assignment

 

requirements. (0-7 points) (8 points) Vaguely identifies

 

important synergies

 

or convergences

 

among the trends or

 

is completely off

 

topic. Identifies important

 

synergies or

 

convergences

 

among the trends

 

and, for the most

 

part, fulfills

 

assignment

 

requirements. (0-3 points)

 

Select the most

 

critical trend, pattern

 

or consistency related

 

to the selected

 

industry's future

 

success and explain

 

why. Vaguelyselects and

 

explains the most

 

critical trend, pattern

 

or consistency

 

related to the

 

selected industry's

 

future success or is

 

completely off topic. Proficient

 

Develops an

 

opening paragraph

 

that introduces the

 

case and

 

demonstrates solid

 

ability to

 

accomplish the

 

assignment.

 

(5 points)

 

Describes the key

 

trends, patterns, and

 

consistencies in both

 

of the environments

 

researchedand

 

demonstrates solid

 

ability to

 

accomplish the

 

assignment.

 

(9-10 points)

 

Identifies important

 

synergies or

 

convergences

 

among the trends

 

and demonstrates

 

solid ability to

 

accomplish the

 

assignment.

 

(5 points) (4 points)

 

Selects and explains

 

the most critical

 

trend, pattern or

 

consistency related

 

to the selected

 

industry's future

 

successand, for the

 

most part, fulfills

 

assignment

 

requirements. Selects and explains

 

the most critical

 

trend, pattern or

 

consistency related

 

to the selected

 

industry's future

 

success and

 

demonstrates solid

 

ability to

 

accomplish the

 

assignment. (0-7 points)

 

Analyze the major

 

impacts of the most

 

critical trend, pattern,

 

or consistency on the

 

selected industry over

 

the next five years. Vaguely analyzes

 

the major impacts of

 

the most critical

 

trend, pattern, or

 

consistency or is

 

completely off topic. (8 points)

 

Analyzes the major

 

impacts of the most

 

critical trend,

 

pattern, or

 

consistency and, for

 

the most part, fulfills

 

assignment

 

requirements. (9-10 points)

 

Analyzes the major

 

impacts of the most

 

critical trend,

 

pattern, or

 

consistency and

 

demonstrates solid

 

ability to

 

accomplish the Student Score and

 

Comments assignment.

 

(0-7 points) (8 points)

 

(9-10 points) Integrates established

 

business

 

environmentprinciple

 

s into the discussion. Synthesizes relevant

 

information and

 

materials to provide

 

evidence of critical

 

thought. Rarely integrates

 

established business

 

environment

 

principles into the

 

discussion. For the most part,

 

does a good job of

 

integrating

 

established business

 

environment

 

principles into the

 

discussion. Consistently does a

 

good job of

 

integrating

 

established business

 

environment

 

principles into the

 

discussion. (0-7 points)

 

Synthesizes

 

information at a

 

minimal level. (8 points)

 

For the most part,

 

effectively

 

synthesizes

 

information, which

 

supports main ideas. (9-10 points)

 

Consistently and

 

effectively

 

synthesizes

 

information, which

 

provides strong

 

support to main

 

ideas. (4 points)

 

Develops ideas with

 

clarity and logic. Uses supporting

 

documentation that

 

has been properly

 

referenced and cited. Considered

 

holistically,

 

demonstrates the

 

ability to write at the

 

graduate level. (0-3 points)

 

Demonstrates little

 

clarity and logic.

 

Readers have

 

difficulty following

 

the line of

 

reasoning. Develops ideas with

 

clarity and logic.

 

Readers can

 

generally follow the

 

line of reasoning. (5 points)

 

Develops ideas with

 

clarity and logic.

 

Ideas flow smoothly

 

from one to another

 

and are clearly

 

linked to each other. (4 points) (5 points) (0-3 points)

 

Inadequate or

 

minimal use of

 

supporting

 

documentation or

 

not properly

 

referenced or cited. For the most part,

 

uses supporting

 

documentation that

 

is properly

 

referenced and cited. Consistently uses

 

supporting

 

documentation that

 

is properly

 

referenced and cited. (0-3 points)

 

Considered

 

holistically, the

 

student

 

demonstrates an

 

inadequate ability to

 

write at the graduate

 

level. (4 points)

 

Considered

 

holistically, the

 

student

 

demonstrates an

 

acceptable ability to

 

write at the graduate

 

level. (5 points)

 

Considered

 

holistically, the

 

student

 

demonstrates a

 

proficient ability to

 

write at the graduate

 

level. (0-3 points) (4 points) (5 points)

 

SubTotal Points

 


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