1) what is the difference between export pricing strategy and other pricing strategies such as skimming, penetration and market pricing? Are they parallel? I mean, when I design price in an international market, can I only use export pricing strategy as the entry mode is direct export??
2) what is mean by fairtrade price? Is fairtrade pricing another pricing strategy that can be used in the international market?
3) what are the pricing tactics to set prices at strategic business unit level?
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