I am writing an essay based off these questions. ?I dont need an essay written for me. ?I ?Need bullet points 6-10 for each question which will help me put together the paper. ?Thanks in advance
Axel Springer Case
In 2013, Mathias Dopfner, CEO of the publishing house Axel Springer SE, a
premier source of content in Germany, with its popular newspapers and
magazines such as Bild and Die Welt, was evaluating the progress of his
company's digital transformation. The advent of the digital revolution at the end of
the twentieth century had caused an appreciable shift in the publishing industry.
Traditional print media players were confronted with major technological
advancements and changes in consumer tastes and how news was consumed.
AXEL SPRINGER CASE Case Assignment Analysis Questions:
1. How would you evaluate Mathias Do?pfner?s strategic
leadership in the face of the digital revolution? What key
strategic actions did he take and how were they different
from how most other publishers approached the
situation? How successful is the company?s digital
transformation as it stands in 2014?
2. What did Kai Diekmann, Peter Wu?rtenberger, and
Martin Sinner learn from their 10 months in Silicon
Valley and how did they incorporate these lessons into
Axel Springer?s transformation? Moreover, what signals
did their trip send to the organization?
3. What are the strategic challenges that Axel Springer
faces in the next three to five years and how should they
be addressed? In particular, what should be Axel
Springer?s global strategy? How should Do?pfner navigate
the dynamics between his firm?s local (e.g., classifieds)
and international (e.g., advertising) interests?
4. Beyond 2014, who is best positioned to take advantage
of the evolving digital landscape: the old media content
experts or the new media technology experts? Why? How
can Axel Springer effectively fight against Google and
other firms that may negatively impact the ?Fair Search
and Fair Share? environment referenced in the case? 5. If you were Mathias Do?pfner, what would you like the
digitally transformed publishing industry to look like in
2020? How would you want to strategically position Axel
Springer in that transformed industry, and what would
be the distinctive competencies necessary to occupy,
defend, and leverage that desired strategic position? In
particular, what would be the role of the company?s
Silicon Valley outpost to support a winning corporate
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