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[answered] Axel Springer Case Description In 2013, Mathias Dopfner, CE


I am writing an essay based off these questions. ?I dont need an essay written for me. ?I ?Need bullet points 6-10 for each question which will help me put together the paper. ?Thanks in advance


Axel Springer Case

 

Description

 

In 2013, Mathias Dopfner, CEO of the publishing house Axel Springer SE, a

 

premier source of content in Germany, with its popular newspapers and

 

magazines such as Bild and Die Welt, was evaluating the progress of his

 

company's digital transformation. The advent of the digital revolution at the end of

 

the twentieth century had caused an appreciable shift in the publishing industry.

 

Traditional print media players were confronted with major technological

 

advancements and changes in consumer tastes and how news was consumed.

 

AXEL SPRINGER CASE Case Assignment Analysis Questions:

 

1. How would you evaluate Mathias Do?pfner?s strategic

 

leadership in the face of the digital revolution? What key

 

strategic actions did he take and how were they different

 

from how most other publishers approached the

 

situation? How successful is the company?s digital

 

transformation as it stands in 2014?

 

2. What did Kai Diekmann, Peter Wu?rtenberger, and

 

Martin Sinner learn from their 10 months in Silicon

 

Valley and how did they incorporate these lessons into

 

Axel Springer?s transformation? Moreover, what signals

 

did their trip send to the organization?

 

3. What are the strategic challenges that Axel Springer

 

faces in the next three to five years and how should they

 

be addressed? In particular, what should be Axel

 

Springer?s global strategy? How should Do?pfner navigate

 

the dynamics between his firm?s local (e.g., classifieds)

 

and international (e.g., advertising) interests?

 

4. Beyond 2014, who is best positioned to take advantage

 

of the evolving digital landscape: the old media content

 

experts or the new media technology experts? Why? How

 

can Axel Springer effectively fight against Google and

 

other firms that may negatively impact the ?Fair Search

 

and Fair Share? environment referenced in the case? 5. If you were Mathias Do?pfner, what would you like the

 

digitally transformed publishing industry to look like in

 

2020? How would you want to strategically position Axel

 

Springer in that transformed industry, and what would

 

be the distinctive competencies necessary to occupy,

 

defend, and leverage that desired strategic position? In

 

particular, what would be the role of the company?s

 

Silicon Valley outpost to support a winning corporate

 

strategy?

 


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