Please assist with attached question. Thanks..............................
Basic Instructions: Each student is to critically analyze the provided information on Apple Computers. In particular,
each student updates the information by additional research to include Apple?s newer product
lines, its competitors, and recent events, and decides the lessons that have been learned for
enterprise information systems managers, in a succinct report that includes a resultsfilled executive summary. Each student also researches for evidence, if any, that Apple uses any of the following in its
business activities: ?business intelligence?, ?enterprise resource planning (ERP)?,
?customer relationship management (CRM)?, ?data mining?, and ?intelligent systems?, and
assesses the results in the report Additional Instructions:
it will be important to: Extract the lessons of your Apple research for enterprise information systems managers. Present evidence whether Apple uses any of the topics named in the second "bullet"
above Be succinct, as your readership will likely be busy with other things and can devote only a limited
time to reading your ideas, no matter how good they are. Use good English, so as not to denigrate your worthy thoughts by making spelling or
grammatical errors. See http://owl.english.purdue.edu for one source of excellent language
usage help, to include help for speakers of English as a second language, source long
recommended by the UMUC Effective Writing Center Required Format:
Use A Format for Your Text Assignments Required Readings: Benson, R.J., Ribbers, P.M., and Blitstein, R.B. (2014) Trust and Partnership: Strategic IT:
Management for Turbulent Times. Preface and Chapter 1. Reread as necessary High, P.A. (2014) Implementing World Class IT Strategy: How IT Can Drive Organizational
Innovation. Foreword and Chapter 1. Reread as necessary Multimedia: McFarlan, F. W. (n.d.) The new strategic weapon: Information technology. Cambridge: Harvard
Business School Publishing. To be found in Content/Week 7. Review as necessary Additional Readings: Apple, Inc. publishes "hot news" on its products at http://www.apple.com/hotnews/. A source of news on Samsung's and competing smartphones is
at http://ibnlive.in.com/newstopics/samsung.html. Lenovo announces its products at http://shop.lenovo.com/us/en/portals/communications/ For Your Use in Text Assignment Submissions
Title ? meaningful, interest-arousing!
Executive Summary Purpose of the paper! How accomplished Key results and any recommendations! Introduction Purpose of the paper Brief ?roadmap? to contents! Body Section heading 1, followed by paragraphs written as follows o Topic sentence first! o Support for topic sentence - evidence, analysis o Lead-in to next paragraph or section Section heading 2 o as above Section heading 3 o as above
... and so on, keepings paragraphs short (<= ~10 lines) to increase reader comprehension
Examples of well-constructed paragraphs, with topic sentence first, followed by support and ending with a
lead-in to the next paragraph or section:
Researchers have studied the effectiveness of a variety of leadership theories in different contexts. Transformational leadership is
often more effective than transactional leadership (Bass & Riggio, 2012). Supervision, a form of transactional leadership, can also
be successful leadership practice (Kai, 2012). Executives, from Citibank and Target to local mom-and-pop hardware stores, can use
transformational leadership in their executive models (B. Rye, personal communication, May 1, 2010). Both the leadership style and
the organizational context can affect which leadership style is the best choice for each organization. Example 2
Supervision, one practice in transactional leadership theory, can be effective for small business owners. The form of reward and
punishment associated with this practice can increase employee retention rates (Duffy, 2011). Improved retention not only
contributes to an efficient workplace, but it promotes local commercial stability and enterprise unity (Smith, 2012). However, other
management styles that are informed by transactional theory can also benefit small businesses. Conclusion Purpose of the paper restated! Results and recommendations re-summarized as "takeaways"! Must track with ES! Avoid new information in the Conclusion References - in APA-6 format! - see examples in the Writing Resources module.
General guidance: Be succinct ? your readers in management are busy Write the Executive Summary last ? it must match what the paper says Use meaningful section (and subsection) headings, with a verb if you wish ? example: How
the West Was Won Again, keep paragraphs short Use graphics if they aid comprehension Prefer active voice to passive voice, as more emphatic and easier to understand! Spell- and grammar-check - lose no points to language errors! Use pdf format for security and inviolability! Remember to post your Turnitin originality report in pdf format showing 10% or fewer
matches (increase paraphrasing / limit quotations to increase your report's originality)!
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