Question Details

[answered] BBUS 4701: Business Policy and Strategy Yahoo 2012 Annual R


Assignment 4Introduction

The assignments have been designed to help you integrate and apply the concepts you have learned up to this point in the course. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course. Refer to the Course Guide or general guidelines on preparing and submitting assignments. Also, be sure to read your instructor?s introductory postings pertinent to the assignments in the Discussions area of the course.

The activities in this module have introduced key features of the strategic model. This assignment will test your understanding of these features and what you have learned in Modules 1?4. All of the activities done for this module are the foundation for this assignment; a review the readings and the activities should reveal the appropriate answers to the questions posed.

This assignment consists of two parts: Part A requires an analysis of Yahoo Inc. (as of December 2012), and Part B requires that you submit evidence of your work on the module activities. The assignment is worth 15 per cent of your final grade in the course.?Click here to see the Form 10K.

Part A: 80% of the assignment grade

Perform an analysis of Yahoo Inc. Your analysis will draw on the latest Form 10K (as of December 2012). Your analysis can include information prior to December 2012 but should not draw on any information that you might come across that is post-December 2012. Bear in mind that as a strategic manager you do not have the benefit of foresight and hence your analysis must be confined to the period defined in the Form 10K as of the financial year ending December 2012 for this assignment.

Address the following in your analysis:

  1. What is Yahoo?s current strategic thrust? Explain how its strategy has changed over the last few years. Identify how the company has positioned itself in its sector and to support your assessment prepare a SWOT for the firm and show how its strategies have been defined by its strengths and weaknesses.
  2. As Yahoo operates a broad range of properties/businesses, assess and evaluate the firm?s structure and control system and discuss the rationale and appropriateness of these mechanisms to sustain profitability.
  3. Prepare an industry analysis and discuss how industry forces have shaped the firm?s strategies as well as its structure and control mechanisms.
  4. Evaluate and discuss Yahoo?s organizational/corporate culture. Based on your awareness of how the company operates, discuss whether the corporate structure fits the corporate culture.
  5. In conclusion, assess whether the company?s structure supports its business model and strategies.


Part A should not exceed 10 pages in length, double spaced, Times Roman 12 pt. Page setup: 1 inch margin on the left and right.


Part B: 20% of the assignment grade

Write a brief report that demonstrates your active participation in the discussions and contributions to your personal journal. It should include examples of your postings on the activities, your thoughts and personal musings on the problems and issues introduced in the activities, and a summary of what you learned in this module. In addition, you can refer to questions that arose from your work on the activities. If you replied to questions posed by other class participants, indicate what your replies were and whether the interaction with other participants increased your understanding of course concepts, such as strategy formation and the strategic planning process. DO NOT copy and paste from your personal journal or discussion postings. Part B is an executive summary of the relevant issues/theory raised in the module activities.?

Part B should not exceed 4 pages in length, double spaced, Times Roman 12pt. Page setup: 1 inch margin on the left and right.


When you have completed the assignment send it to your Open Learning Faculty Member using the Assignments function in Blackboard.

The assignment must be properly formatted and be professional in appearance. It must include your name, TRU student ID, Course name, assignment number, your TRU or personal email address and your current home mailing address, and other information as described in the course guidelines.

Prepare Assignment 4 in Microsoft Word format. Part A and Part B must be presented in a single document. Assignments will not be graded if both parts are not included.



BBUS 4701: Business Policy and Strategy

 

Yahoo 2012 Annual Report

 

Assignment 4

 

By Yahoo! Yahoo!. (2012). Yahoo 2012 Annual Report. Retrieved from:

 

http://investor.yahoo.net/annuals.cfm 2 01 2 A N N UA L R E PO R T 2012 Annual Report ?

 

1 Every day, millions of people

 

around the globe choose

 

to make Yahoo! a part of their

 

daily digital routines.

 

Yahoo! is relentlessly focused on making

 

the world?s daily habits inspiring and

 

entertaining. We?re well positioned to serve

 

users? everyday passions and needs????

 

whether they?re searching for information,

 

emailing, sharing photos of their families

 

or friends, or simply checking the weather,

 

sports scores or stock quotes. We are committed to bringing users the

 

best products and the most immersive

 

digital experiences, personalized to their

 

interests, across screens and platforms.

 

This focus on product excellence is key

 

to engaging even more users, delivering

 

value for our partners and advertisers, and

 

creating powerful momentum for a new

 

cycle of innovation and growth at Yahoo!. We believe that our

 

commitment to the people

 

who work at Yahoo! will

 

have long-?lasting benefits

 

for our users, advertisers,

 

partners, and shareholders. To our shareholders

 

It?s been an exciting year at Yahoo!???one of

 

great change and great inspiration. We have

 

significantly increased our pace of execution

 

and focused on product excellence, user

 

experience, and growth. Our financials have seen

 

continued stability; in fact, 2012 was our first

 

year of ex-TAC revenue growth in four years.

 

Over the past 18 years, Yahoo! has become

 

a daily habit for hundreds of millions of users

 

worldwide and has grown into one of the

 

Internet?s most loved and iconic brands. Today,

 

we remain dedicated to creating products that

 

inspire and delight our users every day, and we

 

are working to reach even more users across

 

a broad array of platforms, including mobile. To

 

that end, we are developing and reimagining

 

the experiences that are at the center of people?s

 

everyday digital habits. These are the same

 

products that have been at Yahoo!?s core

 

throughout our history???including Mail, Search,

 

News, Sports, Finance, Groups, and Answers.

 

Last year, we made early progress in enhancing

 

these products with a new design for Yahoo!

 

Mail across four key platforms???desktop, iOS,

 

Android, and Windows 8???as well as the launch

 

of our Flickr mobile application, lauded as

 

best in class. However, this is just the beginning.

 

In 2013, we will demonstrate a cadence of

 

innovation in our principal product offerings.

 

We are also increasing the value we bring to

 

our advertisers and partners. When ads are

 

personal, consumers respond. Yahoo! is one of

 

the largest global platforms that combine

 

personalized content at scale with highly relevant

 

advertising to reach the right audience at the

 

right time. We believe that ads are a core part

 

of our offering, and we see an incredible Photo top left by simonlchung

 

from the Flickr Collection number of opportunities where advertising

 

can enhance the quality of our products and

 

the user experience.

 

While Yahoo! is committed to user, product, and

 

revenue growth, we?ve also demonstrated

 

discipline and a focus on profitability. Furthering

 

our commitment to shareholders, we returned

 

approximately $2.2 billion through share

 

repurchases last year.

 

Inside the company, we will continue to invest

 

in talent. Companies are all about people, and the

 

companies with the best talent win. This is why

 

we have embarked on a number of initiatives to

 

make Yahoo! the absolute best place to work????

 

greater transparency, clearer accountability, and

 

benefits that increase employee efficiency

 

and well-being. This commitment to our team

 

will enable us to produce the most compelling

 

and exciting user experiences anywhere, and

 

it will have long-lasting benefits for our users,

 

advertisers, partners, and shareholders. Our

 

company?s performance is a testimony to the

 

hard work and capabilities of our employees,

 

and we are incredibly excited about the future

 

we will create.

 

In that future, the Internet will continue to

 

change the way people learn, share, and

 

communicate, and Yahoo! will strive to be a

 

central part of this evolution. We need to

 

continue Yahoo!?s tradition of bold innovation,

 

and ultimately inspire and delight users and

 

advertisers globally. We see enormous

 

opportunity in front of us.

 

Thank you for your belief in our vision. Your

 

support allows us to build exquisite products

 

and experiences, which will make our users? daily

 

habits inspiring and delightful for years to come. Marissa Mayer

 

CEO, President and Director David Filo

 

Founder and Chief Yahoo Serving millions,

 

catering to one It all starts with our users???about 700 million of them, in 60 countries

 

around the world. We?ve doubled down on our commitment

 

to Yahoo! users as we seek to delight

 

them with products and content that are

 

immersive, surprising, and beautiful. That

 

means understanding the things they care

 

about and their evolving needs.

 

We enable users to access the information,

 

entertainment, and connections they want

 

most????anytime and anywhere????with content

 

that is personalized to their choices. That

 

might mean up-to-the-minute scores and stats

 

in Yahoo! Fantasy Sports, articles about the

 

latest on immigration reform on their Yahoo!

 

news stream, or local weather forecasts that

 

integrate Flickr images of their favorite places

 

around the world. We?re creating products that get smarter about our users? interests and

 

deliver more relevant content with every use.

 

And as mobile continues to become a more

 

integral part of our users? day-to-day activities,

 

we?re working to ensure a seamless, integrated

 

experience, regardless of the device or platform

 

they use. We enable users to access the

 

information, entertainment, and

 

? connections they want most???

 

anytime and anywhere. ?The new Yahoo.com introduces a

 

fresh, personalized experience. We

 

focused on what?s critical to our

 

users, validating new design features

 

with them every step of the way.?

 

??Jackie Goldberg

 

Director of Design

 

The new Yahoo.com puts our users? interests

 

and preferences first and foremost. 2012 Annual Report 4

 

?

 

5 ONE

 

Billion Clicks The news carousel at the

 

top of Yahoo.com receives

 

1 billion clicks every month. 2012 Annual Report 6

 

?

 

7 150

 

Million Users Coverage of the London

 

Games on Yahoo! Sports

 

resulted in more than

 

3 billion pageviews and

 

more than 150 million

 

unique users globally.

 

Photo by Nasos Zovoilis

 

from the Flickr Collection Delivering

 

product excellence

 

Product excellence is vital to our future. We?re building an organization

 

with a continuous cycle of innovation and reinvention. In today?s digital marketplace, user demands

 

change rapidly. Leveraging our strong user

 

connections, access to vast content, and deep

 

technology expertise, we?re accelerating

 

the pace of product innovation and delivering

 

world-class user experiences.

 

We recently introduced a new, modern,

 

and faster Yahoo.com. Optimized for Web,

 

mobile, and tablets, the new Yahoo.com

 

offers a personalized newsfeed with a virtually

 

endless stream of news articles and deeper

 

social integration.

 

In line with our mobile focus, we launched a

 

new version of our Mail product across four

 

platforms: desktop, iOS, Android, and Windows 8.

 

The new Yahoo! Mail is faster and easier to use.

 

This is good news for the 105 million users who

 

send, on average, 91 million emails and 23 million

 

attachments every day.

 

We also launched a new Flickr iOS app that has

 

been hailed as one of the best mobile photo

 

apps. The new app allows users to capture, share,

 

and discover photos by email, with the Flickr Yahoo! plans to provide more media

 

content and greater personalization

 

across multiple platforms. community, and with their social network of

 

choice. With a library of more than 8 billion

 

photos, 346 million of which are geotagged,

 

and more than 1.6 million interest-based

 

photo groups, users can explore photography

 

through one of the most active photo

 

communities in the world.

 

Yahoo! is one of the largest content publishers

 

on the Web. Each day, nearly 95,000 stories

 

are available on our properties. We?re working

 

to increase that significantly, by growing our

 

premium and original content, curated content,

 

and user-generated content.

 

We?ve made great progress and will continue

 

to pursue innovation across platforms that align

 

with consumers? evolving needs and desires. ?We took our cues from users

 

and made the new Mail design

 

simple and clean, with improved

 

speed and efficiency.?

 

??Guilherme Chapiewski

 

Sr. Engineering Manager, Mail and Search,

 

Yahoo! Mobile

 

The Yahoo! Mail tablet experience has been

 

re-imagined. With full screen magazinestyle reading and new sort and delete tools,

 

it?s faster, more fun, and easier to manage. A culture of

 

innovation Our employees and culture are fundamental to delivering

 

product excellence. We believe that companies with the best

 

talent win. That?s why we?re making Yahoo! the

 

absolute best place to work. We?re setting

 

aggressive quarterly and annual goals, ensuring

 

Yahoos have the right productivity tools,

 

building a culture of increased transparency,

 

and creating a work environment that fosters

 

innovation and excellence.

 

Across the company and around the globe,

 

we?re reigniting the inventive, collaborative, and

 

entrepreneurial spirit that continues to make

 

Yahoo! a digital pioneer. We have challenged

 

ourselves to renew our laser focus on users,

 

products, and teamwork. You can see the results ?We?re accelerating mobile product

 

development. Our total number

 

of unique mobile users more than

 

doubled in an 18-month period. We

 

believe the potential is immense.?

 

??Guy Hepworth

 

Sr. Global Product Manager, Yahoo! Mobile every day: in our products, our user engagement,

 

and our collective belief that Yahoo!?s best days

 

lie ahead of us.

 

Yahoos are now working together with a sense

 

of purpose: to deliver inspiring and entertaining

 

products that fuel the world?s daily habits. We have challenged ourselves

 

to renew our laser focus on users,

 

products, and teamwork. The new Flickr app

 

lets users explore 8 billion

 

photos from around

 

the world. 2012 Annual Report 8

 

?

 

9 300M

 

Mobile Users In February 2013,

 

there were more than

 

300 million unique

 

monthly mobile users

 

on Yahoo!. 2012 Annual Report 12

 

?

 

11 50 Original Shows Yahoo! produces and distributes

 

more than 50 original video shows,

 

two of which were co-produced

 

with partners and have successfully

 

crossed from Web to TV???Burning

 

Love and Cybergeddon. Committed

 

to strong

 

partnerships

 

Yahoo!?s partnerships enable us to enrich and expand user experiences,

 

access key technologies, and build value-enhancing relationships. Yahoo! helps advertisers, publishers, and

 

partners embrace the digital opportunity. We?re

 

an important choice in the market due to our

 

global scale, fresh and unique thinking, ability

 

to make emotional connections with the right

 

audiences, and deep commitment to delivering

 

best-in-class content and technologies. At

 

the same time, we work hard to ensure that

 

advertising on Yahoo! properties is both

 

entertaining and contextually relevant to

 

our users.

 

Content partnerships create powerful user

 

experiences. Every day, our users turn to the

 

Yahoo!-ABC News Network to be informed

 

and inspired. Our joint coverage of the U.S.

 

Presidential Election was the most-watched live

 

stream event in Yahoo! history and our five coproduced series were watched over 100 million

 

times in 2012. Our partnership between Yahoo!

 

Sports and NBC Sports combines NBC?s Content partnerships create

 

powerful user experiences. broadcast expertise with our reach and popular

 

fantasy products, creating an unmatched

 

experience for fans.

 

We also launched omg! Insider, a multi-platform

 

entertainment news series that combines the

 

popularity of CBS Television?s The Insider with

 

the online reach of omg!. The original comedy

 

series Burning Love, created in partnership with

 

Ben Stiller?s Red Hour Digital, had more than

 

10 million streams in its first season.

 

Looking ahead, we plan to continue to build

 

strategic partnerships that enhance our

 

products, broaden our reach, and deepen our

 

relationships with users around the world. ?Our partnerships have supercharged

 

Yahoo!?s content offerings. We?ve

 

created premium video franchises,

 

and our sales teams are capturing

 

the shift to digital dollars.?

 

??Robertson Barrett

 

VP News and Finance

 

Partnerships help enable Yahoo! to build

 

powerful user experiences. The future is

 

incredibly bright UNITED STATES

 

SECURITIES AND EXCHANGE COMMISSION

 

Washington, D.C. 20549 Form 10-K

 

? ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

 

EXCHANGE ACT OF 1934

 

For the fiscal year ended December 31, 2012

 

OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

 

EXCHANGE ACT OF 1934

 

For the transition period from to

 

Commission File Number 000-28018 Yahoo! Inc. (Exact name of Registrant as specified in its charter) Delaware 77-0398689 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) 701 First Avenue

 

Sunnyvale, California 94089

 

(Address of principal executive offices, including zip code) Registrant?s telephone number, including area code: (408) 349-3300

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Each Class Name of Each Exchange on Which Registered Common stock, $.001 par value The NASDAQ Stock Market LLC

 

(NASDAQ Global Select Market)

 

Securities registered pursuant to Section 12(g) of the Act: None

 

(Title of Class) Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ? No ?

 

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ? No ?

 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities

 

Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and

 

(2) has been subject to such filing requirements for the past 90 days. Yes ? No ?

 

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive

 

Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (?232.405 of this chapter) during the preceding 12

 

months (or for such shorter period that the registrant was required to submit and post such files). Yes ? No ?

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (?229.405 of this chapter) is not contained

 

herein, and will not be contained, to the best of Registrant?s knowledge, in definitive proxy or information statements incorporated by

 

reference in Part III of this Form 10-K or any amendment to this Form 10-K. ?

 

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting

 

company. See definitions of ?large accelerated filer,? ?accelerated filer,? and ?smaller reporting company? in Rule 12b-2 of the Exchange

 

Act.

 

Large accelerated filer ?

 

Accelerated filer ?

 

Non-accelerated filer ? (Do not check if a smaller reporting company)

 

Smaller reporting company ?

 

Indicate by check mark whether the Registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes ? No ?

 

As of June 29, 2012, the last business day of the Registrant?s most recently completed second fiscal quarter, the aggregate market value of

 

voting stock held by non-affiliates of the Registrant, based upon the closing sales price for the Registrant?s common stock, as reported on

 

the NASDAQ Global Select Market was $15,665,361,526. Shares of common stock held by each officer and director and by each person

 

who owns 10 percent or more of the outstanding common stock have been excluded in that such persons may be deemed to be affiliates.

 

This determination of affiliate status is not necessarily a conclusive determination for any other purpose.

 

The number of shares of the Registrant?s common stock outstanding as of February 15, 2013 was 1,101,295,389. DOCUMENTS INCORPORATED BY REFERENCE

 

The following documents (or parts thereof) are incorporated by reference into the following parts of this Form 10-K:

 

Proxy Statement for the 2013 Annual Meeting of Shareholders?Part III Items 10, 11, 12, 13, and 14. YAHOO! INC.

 

Form 10-K

 

Fiscal Year Ended December 31, 2012

 

INDEX

 

ITEM ITEM 1

 

ITEM 1A

 

ITEM 1B

 

ITEM 2

 

ITEM 3

 

ITEM 4 Page PART I

 

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PART II

 

Market for Registrant?s Common Equity, Related Stockholder Matters and Issuer Purchases

 

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 6

 

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 7

 

Management?s Discussion and Analysis of Financial Condition and Results of

 

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 7A Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 8

 

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 9

 

Changes in and Disagreements With Accountants on Accounting and Financial

 

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

ITEM 9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

 

12

 

27

 

27

 

28

 

28 ITEM 5 ITEM 10

 

ITEM 11

 

ITEM 12

 

ITEM 13

 

ITEM 14 ITEM 15 PART III

 

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Security Ownership of Certain Beneficial Owners and Management and Related

 

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .

 

Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

PART IV

 

Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

 

31

 

33

 

60

 

63

 

115

 

115

 

115 116

 

116

 

116

 

116

 

116 117

 

118 The trademarks and/or registered trademarks of Yahoo! Inc. and its subsidiaries referred to herein include, but

 

are not limited to, Yahoo!, Y!, IntoNow, interclick, Flickr, Right Media, omg!, Shine, Sportacular, Cocktails,

 

Mojito, Genome, Stamped, Rivals, MarketDash, Yahoo! Search BOSS, Citizen Sports and their respective logos.

 

Other names are trademarks and/or registered trademarks of their respective owners. 2 Part I

 

Item 1. Business OVERVIEW

 

Yahoo! Inc., together with its consolidated subsidiaries (?Yahoo!,? the ?Company,? ?we,? or ?us?), is a global

 

technology company focused on making the world?s daily habits inspiring and entertaining. We provide a variety

 

of products and services, many of them personalized, including search, content, and communications tools?all

 

daily habits for hundreds of millions of users, on the Web and on mobile devices. The majority of our product

 

offerings are available in more than 45 languages and in 60 countries, regions, and territories.

 

We create value for advertisers and their brands by connecting them with targeted audiences of users through

 

their daily habits. Advertisers can build their businesses through advertising to these targeted audiences on our

 

online properties and services (?Yahoo! Properties?), or through our distribution network of third-party entities

 

(?Affiliates?) who integrate our advertising offerings into their Websites or other offerings (those Websites and

 

other offerings, ?Affiliate sites?).

 

We generate revenue principally from display advertising on Yahoo! Properties and some Affiliate sites and from

 

search advertising on Yahoo! Properties and Affiliate sites. Additionally, we generate revenue from other sources

 

including listings-based services, facilitating commercial transactions, royalties, and consumer and business feebased services.

 

Yahoo! has a storied history that has evolved with the Internet, beginning in 1994 when our founders, Jerry Yang

 

and David Filo, then graduate students at Stanford University, created Jerry and Dave?s Guide to the World Wide

 

Web, a simple directory of websites to help people navigate the Internet. Yahoo! was incorporated in 1995 and is

 

a Delaware corporation. We completed our initial public offering on April 12, 1996, and our stock is listed on the

 

Nasdaq Global Select Market under the symbol ?YHOO.? Yahoo! is headquartered in Sunnyvale, California, and

 

is a global company?with offices in more than 30 countries, regions and territories.

 

EXECUTIVE LEADERSHIP

 

Since the beginning of 2012, we have made key changes to enhance our executive leadership team. Marissa

 

Mayer became our Chief Executive Officer and President on July 17, 2012. Today, the management team

 

reporting to the Chief Executive Officer is:

 

? Ron Bell?became General Counsel and Secretary on August 13, 2012;

 

? Jackie Reses?became Executive Vice President of People and Development on September 7, 2012;

 

? Kathy Savitt?became Chief Marketing Officer on September 14, 2012;

 

? Ken Goldman?became Chief Financial Officer on October 22, 2012;

 

? Adam Cahan?became Senior Vice President of Mobile & Emerging Products on October 25, 2012;

 

? Henrique de Castro?became Chief Operating Officer on November 12, 2012;

 

? Jay Rossiter?became Senior Vice President of Cloud Platforms on November 13, 2012;

 

? David Filo?Co-Founder and Chief Yahoo;

 

? David Dibble?Executive Vice President of Central Technology;

 

? Scott Burke?Senior Vice President, Display Advertising and Advertising Technology; and

 

? Laurence Mann?Senior Vice President, Search. 3 Since the beginning of 2012, we also made significant additions to our Board of Directors. Currently, our Board

 

of Directors is composed of:

 

? Marissa Mayer, our CEO; Alfred Amoroso, our Chairman of the Board; John Hayes; Susan James; Max

 

Levchin; Peter Liguori; Daniel Loeb; Thomas McInerney; Harry Wilson; Maynard Webb; and Michael Wolf.

 

2012 BUSINESS HIGHLIGHTS

 

During 2012, we focused our attention on people and products?laying the foundation that we believe will make

 

Yahoo! an incredible place to work, and a company known for product excellence. Selected highlights of 2012

 

are:

 

? Products. We launched a new and improved version of Yahoo! Mail, making it faster, easier to use and

 

available across the Web and on Windows 8, iPhone/iPod touch and Android. We also redesigned the Flickr

 

application for iPhone and iPod touch, making it easier to capture, share and discover photos. The new Flickr

 

application allows users to share photos by e-mail, with the Flickr community and via your social network of

 

choice, including Facebook, Twitter or Tumblr.

 

? Talent. We focused on hiring top talent, including a new talented and experienced management team. We also

 

acquired two mobile application developers, Stamped and OnTheAir, accelerating our efforts to build an

 

exceptional team of mobile engineers, product managers and designers. Our employees and culture are

 

fundamental to our success, and attracting the best people to Yahoo! is critical. We are focused on a number of

 

initiatives aimed at making Yahoo! the absolute best place to work. In 2012, we introduced rigorous hiring

 

protocols; quarterly performance reviews for all employees; aggressive quarterly and annua...

 


Solution details:
STATUS
Answered
QUALITY
Approved
ANSWER RATING

This question was answered on: Sep 18, 2020

PRICE: $15

Solution~0001005527.zip (25.37 KB)

Buy this answer for only: $15

This attachment is locked

We have a ready expert answer for this paper which you can use for in-depth understanding, research editing or paraphrasing. You can buy it or order for a fresh, original and plagiarism-free copy from our tutoring website www.aceyourhomework.com (Deadline assured. Flexible pricing. TurnItIn Report provided)

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

Sep 18, 2020

EXPERT

Tutor

ANSWER RATING

GET INSTANT HELP/h4>

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • As a reference for in-depth understanding of the subject.
  • As a source of ideas / reasoning for your own research (if properly referenced)
  • For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

NEW ASSIGNMENT HELP?

Order New Solution. Quick Turnaround

Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.

WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN YOUR SET DEADLINE.

Order Now