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[answered] Branding and Establishing Equity in the Marketplace Identif


Branding and Establishing Equity in the Marketplace

Identify a successful branding effort and explain why it is successful.

How can small fragmented businesses establish brand equity?

How can a company go global after penetrating domestic markets successfully?

Refer to chapters in the text to outline your key points and best practices for branding and establishing equity in the marketplace.


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Text book used for this class: ISBN 9781285184487

Strategic Management: Theory & Cases: An Integrated Approach, 11th Edition

Book by Charles W. L. Hill, David Jones, and Melissa A. Schilling


Branding and Establishing Equity in the

 

Marketplace

 

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