Write a research-based paper that is at least 1,500 words, include at least 4 scholarly research sources in addition to the course textbook and the Bible, and be in current APA format.
This is a non-traditional case study because you are identifying the company to research and perform a mini brand plan for. This company cannot be the same company used in your course project.
BUSI 438 Instructions
Choose a specific vehicle industry brand / product (one that you have not used in this course (or
any other course) to-date). Examples could include brand car models like the Tesla Model S,
Ford Focus, etc. and then develop a brand scorecard on that product. You must select a specific
car model as demonstrated in the examples.
The subject headers (in APA are centered on the page as you know) to be included are:
Brand Product Choice
Current Brand Reputation
Trustworthiness of Brand
Not the Norm
In this section of the paper you would discuss what they are doing today that is not the
?norm? refer to your textbook page 221. If the answer is nothing beyond the ?normal? for this
In this section, you identify what this brand might consider.
Christian Integration for Brand ? How could the company make itself a Christian brand?
In this section tell us their brand score card?are they a ?bigger, better, or stronger? brand
today and what might they be if they took your advice?
In your APA formatted paper, subject headers are centered on the page of course, not left-margin
justified as they are in these directions.
Submit Case Paper 1 by 11:59 p.m. (ET) on Monday of Module/Week 3.
Submit Case Paper 2 by 11:59 p.m. (ET) on Monday of Module/Week 6. BUSI 438 CASE PAPERS GRADING RUBRIC
on Content Conclusio
There is a clear thesis
introduction provides a
clear overview of the
The issues raised in the
topic are properly treated.
There are differing
analyzed, and treated. The
analysis is thorough. The
essay is at least 1,500words in length (only the
body of your paper count
towards the word count)
and is without
grammatical and spelling
errors. No visuals within
the paper itself ? minus 5
points if not put in
theory must be evident.
Subject headers must be
used for organization per
directions / template ?
minus 10 points if missing.
Format should include
cover all items identified
in the Writing
The conclusion offers a
good summary of the
issues treated in the paper
and suggestions for
The reference page
contains at least four
authored sources. An
authored source is simply
one where an author?s
name(s) is associated with
the work ? like your Points
5 60 5
Comments BUSI 438
textbook. Make sure that your sources are
Marketing focused. This
part of the grading rubric
supports the overall
content of your paper.
Without a strong use of
outside references (One
required from the
Journal of Marketing
only (get approval if you
want to use something else
first by sending article to
instructor 48-hours before
paper is due) ?? minus 5 APA Style points if missing) your
paper?s content may not
be academically robust.
References must be
properly cited to count.
Reference page and
citations must match
The paper uses current
APA format correctly ? 6th
Edition Manual compliance
1? margins, Times New
Roman 12 font size and
Total 10 100 APA SUPPORT WEB SITES
If you need help with putting your references in APA format on your reference page, please see
this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/
Remember, APA requires that the second & subsequent lines of the references are indented five
spaces and that your references are in alphabetical order. The first line must be aligned to the left
1? margin. First names are NEVER written out for the reference page per the APA Manual. Times
New Roman 12 font must be used. Finally, remember that the reference page and citations must
match exactly ? it is considered a serious academic error if they do not.
Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper format in APA.
Use the 6th Edition APA Manual for answers to your questions around APA formatting.
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