Question Details

[answered] BUSI 438 Instructions Choose a specific vehicle industry br


Write a research-based paper that is at least 1,500 words, include at least 4 scholarly research sources in addition to the course textbook and the Bible, and be in current APA format.

This is a non-traditional case study because you are identifying the company to research and perform a mini brand plan for. This company cannot be the same company used in your course project.


BUSI 438 Instructions

 

Choose a specific vehicle industry brand / product (one that you have not used in this course (or

 

any other course) to-date). Examples could include brand car models like the Tesla Model S,

 

Ford Focus, etc. and then develop a brand scorecard on that product. You must select a specific

 

car model as demonstrated in the examples.

 

The subject headers (in APA are centered on the page as you know) to be included are:

 

Introduction

 

Brand Product Choice

 

Current Brand Reputation

 

Overall Satisfaction

 

Trustworthiness of Brand

 

Not the Norm

 

In this section of the paper you would discuss what they are doing today that is not the

 

?norm? refer to your textbook page 221. If the answer is nothing beyond the ?normal? for this

 

industry?state so.

 

Recommendations

 

In this section, you identify what this brand might consider.

 

Christian Integration for Brand ? How could the company make itself a Christian brand?

 

Conclusion

 

In this section tell us their brand score card?are they a ?bigger, better, or stronger? brand

 

today and what might they be if they took your advice?

 

In your APA formatted paper, subject headers are centered on the page of course, not left-margin

 

justified as they are in these directions.

 

Submit Case Paper 1 by 11:59 p.m. (ET) on Monday of Module/Week 3.

 

Submit Case Paper 2 by 11:59 p.m. (ET) on Monday of Module/Week 6. BUSI 438 CASE PAPERS GRADING RUBRIC

 

Student:

 

Elements Introducti

 

on Content Conclusio

 

n

 

Materials/

 

Sources Criteria

 

There is a clear thesis

 

statement. The

 

introduction provides a

 

clear overview of the

 

paper?s contents.

 

The issues raised in the

 

topic are properly treated.

 

There are differing

 

viewpoints considered,

 

analyzed, and treated. The

 

analysis is thorough. The

 

essay is at least 1,500words in length (only the

 

body of your paper count

 

towards the word count)

 

and is without

 

grammatical and spelling

 

errors. No visuals within

 

the paper itself ? minus 5

 

points if not put in

 

Appendix. Marketing

 

theory must be evident.

 

Subject headers must be

 

used for organization per

 

directions / template ?

 

minus 10 points if missing.

 

Format should include

 

cover all items identified

 

in the Writing

 

Requirements

 

Announcement in

 

classroom.

 

The conclusion offers a

 

good summary of the

 

issues treated in the paper

 

and suggestions for

 

further study.

 

The reference page

 

contains at least four

 

authored sources. An

 

authored source is simply

 

one where an author?s

 

name(s) is associated with

 

the work ? like your Points

 

Possibl

 

e

 

5 60 5

 

20 Points

 

Earned Instructor?s

 

Comments BUSI 438

 

textbook. Make sure that your sources are

 

Marketing focused. This

 

part of the grading rubric

 

supports the overall

 

content of your paper.

 

Without a strong use of

 

outside references (One

 

Marketing Journal

 

required from the

 

Journal of Marketing

 

only (get approval if you

 

want to use something else

 

first by sending article to

 

instructor 48-hours before

 

paper is due) ?? minus 5 APA Style points if missing) your

 

paper?s content may not

 

be academically robust.

 

References must be

 

properly cited to count.

 

Reference page and

 

citations must match

 

100%.

 

The paper uses current

 

APA format correctly ? 6th

 

Edition Manual compliance

 

includes double-spacing,

 

1? margins, Times New

 

Roman 12 font size and

 

more.

 

Total 10 100 APA SUPPORT WEB SITES

 

If you need help with putting your references in APA format on your reference page, please see

 

this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/

 

Remember, APA requires that the second & subsequent lines of the references are indented five

 

spaces and that your references are in alphabetical order. The first line must be aligned to the left

 

1? margin. First names are NEVER written out for the reference page per the APA Manual. Times

 

New Roman 12 font must be used. Finally, remember that the reference page and citations must

 

match exactly ? it is considered a serious academic error if they do not.

 

Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper format in APA.

 

Use the 6th Edition APA Manual for answers to your questions around APA formatting.

 


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