A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
Complete a case study of?John Wiley & Sons, Inc. (JWB).? This company will replace Better World Books, a privately held company which has very limited?publically?accessible information.? John Wiley & Sons, Inc. is traded on the NYSE, you can access their information on their website (
BUSI 690 GROUP CASE STUDY 2 INSTRUCTIONS
Complete a case study of ABC Corporation (your instructor will assign the specific company for
the case study at the beginning of Module/Week 5) in the case section of the text (e.g. Case
A formal, in-depth case study analysis requires you to utilize the entire strategic management
process. Assume your group is a consulting team asked by the ABC Corporation to analyze its
external/internal environment and make strategic recommendations. You must include exhibits to
support your analysis and recommendations.
The case study must include these components: A total of 10?12 pages of text plus the exhibits
Cover page (must include the company name, your group name, a list of the active team
members, the date of submission, and a references page; the document must follow
current APA guidelines)
Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices: http://strategyclub.com/free-student-template/) Case study deliverables (text must follow this order with current APA level headings for each
1. Executive Summary
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before
addressing that component)
Great mission statements address these 9 components: Customers: Who are the firm?s customers? Products or services: What are the firm?s major products or services? Markets: Geographically, where does the firm compete? Technology: Is the firm technologically current? Concern for survival, growth, and profitability: Is the firm committed to
growth and financial soundness? Philosophy: What are the basic beliefs, values, aspirations, and ethical
priorities of the firm? Self-concept: What is the firm?s distinctive competence or major competitive
advantage? Concern for public image: Is the firm responsive to social, community, and
environmental concerns? Concern for employees: Are employees a valuable asset of the firm?
4. Analysis of the firm?s existing business model Page 1 of 2 BUSI 690 5. SWOT Analysis (comes from researching the firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT
analysis. Causes are important, not effects. Once the SWOT Analysis is created, each
group needs to construct the SWOT Bivariate Strategy Matrix.
Deliverables for this section include:
a. SWOT Analysis
b. Internal Factor Evaluation (IFE) Matrix
c. External Factor Evaluation (EFE) Matrix
d. SWOT Bivariate Strategy Matrix
6. BCG Matrix (follow the Strategy Club?s template, not the textbook?s format)
7. Competitive forces, Competitive Profile Matrix (CPM), and competitor?s ratios
Deliverables for this section include:
a. Competitive forces analysis
b. CPM and analysis
c. Competitor?s ratios and analyis
8. Current and historical Financial Statements (Income Statement (I/S), Balance Sheet
(B/S) and Statement of Cash Flows) from the 3 most current years for the firm
The financial statements must include changes (deltas) between years.
9. Ratios from the most current and available 3 years with deltas and analysis
10. Alternative strategies (giving advantages and alternatives for each)
11. Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas
out 3 years and analysis
Each year must have 2 columns: 1 with your strategy and 1 without your strategy.
a. Include Pro-Forma ratios for the first year out with deltas contrasting from the
most current year?s ratios.
12. Net Present Value analysis of proposed strategy?s new cash flow and EPS/EBIT
NOTE: To construct the first cash flow (cf1) at the very minimum, the new revenue
from your strategy(s) must be discounted back to the present value by calculating
EBIT and that figure will be your cfn for each year. cf0 (initial cost of your strategy),
cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next
best alternative use of cash/debt/equity resources).
( 1+r ) ( 1+r ) ( 1+r )
( 1+r )n
13. Specific recommended strategy and long term objectives
Explain why you chose the strategy, and discuss how much the strategy will cost to
implement and how much new revenue your strategy will create. Include your action
timetable agenda for accomplishing your strategy.
14. Proposed new business model
Have your group leader place the results of the case study analysis in a single document and post
it to the Group Case Study 2 forum on your Group Discussion Board Forum.
Submit this assignment by 11:59 pm (ET) on Sunday of Module/Week 6. Page 2 of 2
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