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[answered] Business Report Assignment Strategy Analysis of Airbnb &


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Business Report Assignment

 

Strategy Analysis of Airbnb & Uber

 

Background:

 

Airbnb and Uber are two representative e-commerce companies in the

 

new era of shared economy. Airbnb, an eight-year-old room-sharing

 

services company, is valued ($25 billion) more than some major hotel

 

chains Hilton ($24.1 billion market capitalization), Marriott ($18.7

 

billion), Starwood ($12.7), and Wyndham ($9 billion).Uber, the sixyear-old ride-hailing company, is valued at more than$51 billion.

 

It is important to understand and analyze the strategy they are using in

 

their business operation and management.

 

More details:

 

This is an individual assignment. Submission with identical or very

 

similar content will be considered as plagiarism and lose all points.

 

Work independently.

 

You are encouraged to bring materials outside the class to address

 

some of the questions. If you do, you are expected to provide a

 

reference.

 

You are expected to apply the knowledge learned to a real-world

 

situation. Simply copy and paste from any online materials would not

 

be sufficient to demonstrate your understanding.

 

Questions:

 

1. What are the vision and mission of the two companies?

 

2. What are the value proposition and core competence of them?

 

3. Identify if they are the first mover or followers in the industry.

 

Discuss the advantages and disadvantages of first mover or followers

 

related to their position in the specific industry of their operation.

 

4. Use Porter?s Five Force model to analyze the two companies.

 

5. Do a five-year forecast for the two companies. You can look at the

 

technological, political, economic or other trends that can affect their

 

business.

 

6. Uber recently has laid out a plan for a future filled with auto-pilot

 

cars and airplanes. Share your thoughts on its plan.

 


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