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[answered] BUSN319 MARKETING PLAN OUTLINE A. Cover Page 1. Marketing P


This course project is on opening a food business that serves food from Hawaii. I have do not know where to start!


BUSN319 MARKETING PLAN OUTLINE

 

A. Cover Page

 

1.

 

2.

 

3.

 

4. Marketing Plan for Organization/Company name:

 

Proposed by:

 

Submitted to:

 

Date: B. Table of Contents Suggested number of pages 1. Executive Summary.....................................................................................................1.0

 

2. Company Description...................................................................................................0.5

 

3. Strategic Focus and Plan.............................................................................................1.0

 

a. Mission/Vision Statements

 

b. Goals

 

c. Core Competency and Sustainable Competitive Advantage

 

4. Situation Analysis.........................................................................................................1.0

 

a. SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing,

 

Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic,

 

Technological, Competitive, and Legal/Regulatory

 

b. Industry Analysis

 

c. Competitor Analysis

 

d. Customer Analysis

 

5. Market-Product Focus..................................................................................................2.0 6. 7. 8.

 

9.

 

10. a. Marketing and Product Objectives

 

b. Target Markets

 

c. Points of Difference

 

d. Positioning

 

Marketing Program......................................................................................................2.0

 

a. Product Strategy

 

b. Price Strategy

 

(i) Breakeven Analysis

 

c. Promotion Strategy

 

d. Place (Distribution) Strategy

 

Financial Data and Projections....................................................................................1.0

 

a. Past Sales Revenues

 

b. Five-Year Projections

 

Organizational Structure..............................................................................................0.5

 

Implementation............................................................................................................ 1.0

 

Evaluation and Control.................................................................................................0.5 C. References

 


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