I have 2 discussion problems and will assign them to you separately. The attached documents can be used for both questions.?
Through the use of strategic alternatives, companies may compete in a marketplace, achieve its vision, or if no vision has been articulated, decide where it might go and what it might achieve. Strategic alternatives do not consist solely of strategies, but rather bundles.
Explain what elements comprise strategic-alternative bundles and why creating more than a few bundles is extraordinary difficult. Describe the six criteria that strategic-alternative bundles should meet and discuss why it is essential that good bundles have addressed all of the key strategic issues. ?250 words or less.
Strategic issues may be defined as fundamental policies or serious challenges, which must be
addressed for an organization to be able to accomplish or achieve its vision. According to (Kader,
2014), strategic management involves managing businesses and projects proactively with a ?focus
on long-term strategy, rather than reacting to day-to-day hiccups? (p.1). In your opinion, and based
on your work experience, what are the itching issues that companies may face? What are the
possible solutions that you would recommend to your organization? No company or organization is
above strategic issues. Multinationals such as Microsoft were once faced with multiple issues such
as improving standing as an innovator and navigating the new internal politics (Bishop, 2014). If left
unchecked, strategic issues ruin the progress of an organization through loss of market share, profit
margin, and even destruction of the brand.
Identifying strategic issues of an organization is pivotal to delivering the company from potential
disaster. According to Abraham (2012), strategic planning may come from both external and internal
sources. External issues may include company?s industry, competitors, customers, suppliers,
opportunities and threats, and other environmental forces; while the internal strategic issues may be
identified as key organizational resources, culture, technology, or strategic decisions that the
company must address. It is difficult to deal with strategic issues without discussing the concept of
strategic planning. It is an important concept to the success of any business. Source: http://patimes.org/static-dynamic-choice/strategic-plan-cycle/ Strategic planning defines the objectives of an organization and evaluates the internal and external
situation in order to formulate the strategy, implement the strategy, evaluate the progress of the
organization and make necessary adjustments to remain on the right path. Once the strategic
planning is done, presenting the gathered information is really important. To learn about some tips
for preparing a strategic-analysis presentation, check the following
res.pdf Here is another interesting Forbes article that explains what really needs to be included in a
strategic plan: http://www.forbes.com/sites/davelavinsky/2013/10/18/strategic-plan-template-what-toinclude/
Creating the best strategic planning and strategic alternatives are major challenges to management.
It is therefore important for management to often be engaged in strategic conversations concerning
their organizations. According to Abraham (2012, p.188) ?strategic alternatives did not consist solely
of strategies but rather bundles?. He adds that strategic-alternative bundles may include
?strategies, strategic intent, core competence, programs (which are an operational component of a
strategy), financing method, geographic scope, and any other element that would help define and
clarify a future course of action to an observer? (2012, p.188). It is crucial for organizations to create
worthy bundles and to do so they have to look for six criteria to meet when it comes to creating
strategic-alternative bundles: ?be mutually exclusive (involve either/or decisions); contain significant
variety; be feasible; lead to success; challenge the organization?s existing goals, aspirations, longheld assumptions, and beliefs; and have addressed all the strategic issues)? (Abraham, 2012,
When Starbucks realized dwindling sales in the United Sates market, due to market saturation, it
decided to explore foreign markets (Allison, 2010). In order to be successful in the international
market, it developed none-coffee products such as Frappuccino. Frappuccino was developed with one aim in mind to satisfy the needs of non-coffee drinking customers world-wide. The result of this
alternative strategy was outstanding; the company enjoyed a higher sale and profit margin.
Choosing the Best Business Strategy
Identifying strategic issues and creating alternatives paves ways to the selection of the appropriate
criteria for solving the organization?s potential problems. In this ever changing business
environment, choosing the best alternative would enable the organization to adapt to these changes.
Which alternative would give your organization the highest market share, or technological
competiveness? Your choice must be relevant to your organization?s situations. It is necessary for
management to have a brainstorm session in order to select the best alternative suitable to solve the
organization?s strategic issues.
But, no matter how well they do on choosing the best strategy, it is always a great idea to consider
what could potentially go wrong in the future and plan some actions to properly face it. This is
called contingency planning for triggers. Great managers and successful organizations have
learned to be proactive by developing well-prepared contingency plans for their organizations. Good
contingencies should meet three criteria; Abraham (2012) explains that: first, contingencies should
not renege on the adopted best strategy or strategic bundle. They should more focus on the
operational changes rather than trying to modify the strategy. Second, managers should avoid make
contingency as something the company is already doing. It is simply because if it was successful at
the first place, it wouldn?t put the company in this situation. Lastly, the contingency should address
the problem implied in the trigger and not something that is indirectly related to the trigger. To learn
more about risk assessment, contingency planning and its challenges read the below article
References: Abraham, S. (2012). Strategic management for organizations. San Diego, CA: Bridgepoint
Allison, M. (2010). Starbucks has a new growth strategy more revenue with lower
costs. The Seattle Times. Retrieved from
Bishop, T. (2014). The top 5 challenges facing Microsoft CEO Satya Nadella - GeekWire.
Retrieved from http://www.geekwire.com/2014/top-5-challenges-facing-microsoft-ceo-satyanadella/
Kader, M. (2014). Strategic management. Retrieved from
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