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[answered] Lecture Notes Strategic issues may be defined as fundamenta

This is the 2nd discussion question. ?250 words or less.?

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a ?trigger??

Consider you are on the strategic planning team for a soft drink company. Here is your company?s future trigger:? ?merger of our two major competitors next year.? Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.

Lecture Notes


Strategic issues may be defined as fundamental policies or serious challenges, which must be


addressed for an organization to be able to accomplish or achieve its vision. According to (Kader,


2014), strategic management involves managing businesses and projects proactively with a ?focus


on long-term strategy, rather than reacting to day-to-day hiccups? (p.1). In your opinion, and based


on your work experience, what are the itching issues that companies may face? What are the


possible solutions that you would recommend to your organization? No company or organization is


above strategic issues. Multinationals such as Microsoft were once faced with multiple issues such


as improving standing as an innovator and navigating the new internal politics (Bishop, 2014). If left


unchecked, strategic issues ruin the progress of an organization through loss of market share, profit


margin, and even destruction of the brand.


Identifying strategic issues of an organization is pivotal to delivering the company from potential


disaster. According to Abraham (2012), strategic planning may come from both external and internal


sources. External issues may include company?s industry, competitors, customers, suppliers,


opportunities and threats, and other environmental forces; while the internal strategic issues may be


identified as key organizational resources, culture, technology, or strategic decisions that the


company must address. It is difficult to deal with strategic issues without discussing the concept of


strategic planning. It is an important concept to the success of any business. Source: Strategic planning defines the objectives of an organization and evaluates the internal and external


situation in order to formulate the strategy, implement the strategy, evaluate the progress of the


organization and make necessary adjustments to remain on the right path. Once the strategic


planning is done, presenting the gathered information is really important. To learn about some tips


for preparing a strategic-analysis presentation, check the following




res.pdf Here is another interesting Forbes article that explains what really needs to be included in a


strategic plan:


Creating the best strategic planning and strategic alternatives are major challenges to management.


It is therefore important for management to often be engaged in strategic conversations concerning


their organizations. According to Abraham (2012, p.188) ?strategic alternatives did not consist solely


of strategies but rather bundles?. He adds that strategic-alternative bundles may include


?strategies, strategic intent, core competence, programs (which are an operational component of a


strategy), financing method, geographic scope, and any other element that would help define and


clarify a future course of action to an observer? (2012, p.188). It is crucial for organizations to create


worthy bundles and to do so they have to look for six criteria to meet when it comes to creating


strategic-alternative bundles: ?be mutually exclusive (involve either/or decisions); contain significant


variety; be feasible; lead to success; challenge the organization?s existing goals, aspirations, longheld assumptions, and beliefs; and have addressed all the strategic issues)? (Abraham, 2012,




When Starbucks realized dwindling sales in the United Sates market, due to market saturation, it


decided to explore foreign markets (Allison, 2010). In order to be successful in the international


market, it developed none-coffee products such as Frappuccino. Frappuccino was developed with one aim in mind to satisfy the needs of non-coffee drinking customers world-wide. The result of this


alternative strategy was outstanding; the company enjoyed a higher sale and profit margin.


Choosing the Best Business Strategy


Identifying strategic issues and creating alternatives paves ways to the selection of the appropriate


criteria for solving the organization?s potential problems. In this ever changing business


environment, choosing the best alternative would enable the organization to adapt to these changes.


Which alternative would give your organization the highest market share, or technological


competiveness? Your choice must be relevant to your organization?s situations. It is necessary for


management to have a brainstorm session in order to select the best alternative suitable to solve the


organization?s strategic issues.


But, no matter how well they do on choosing the best strategy, it is always a great idea to consider


what could potentially go wrong in the future and plan some actions to properly face it. This is


called contingency planning for triggers. Great managers and successful organizations have


learned to be proactive by developing well-prepared contingency plans for their organizations. Good


contingencies should meet three criteria; Abraham (2012) explains that: first, contingencies should


not renege on the adopted best strategy or strategic bundle. They should more focus on the


operational changes rather than trying to modify the strategy. Second, managers should avoid make


contingency as something the company is already doing. It is simply because if it was successful at


the first place, it wouldn?t put the company in this situation. Lastly, the contingency should address


the problem implied in the trigger and not something that is indirectly related to the trigger. To learn


more about risk assessment, contingency planning and its challenges read the below article




References: Abraham, S. (2012). Strategic management for organizations. San Diego, CA: Bridgepoint




Allison, M. (2010). Starbucks has a new growth strategy more revenue with lower


costs. The Seattle Times. Retrieved from


Bishop, T. (2014). The top 5 challenges facing Microsoft CEO Satya Nadella - GeekWire.


Retrieved from


Kader, M. (2014). Strategic management. Retrieved from


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