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[answered] Linear programming problem. Need the Excel output. BP Cola


Linear programming problem. Need the Excel output.

BP Cola must decide how much money to allocate for new soda and traditional soda advertising over the coming year. The advertising budget is $10,000,000. Because BP wants to push its new sodas, at least one-half of the advertising budget is to be devoted to new soda advertising. However, at least $2,000,000 is to be spent on its traditional sodas. BP estimates that each dollar spent on traditional sodas will translate into 100 cans sold, whereas, because of the harder sell needed for new products, each dollar spent on new sodas will translate into 50 cans sold.

To attract new customers BP has lowered its profit margin on new sodas to 2 cents per can as compared to 4 cents per can for traditional sodas. How should BP allocate its advertising budget if it wants to maximize its profits while selling at least 750 million cans?

ANSWER:

X1 = amount invested in new soda advertising
X2 = amount invested in traditional soda advertising


BP COLA ADVERTISING ALLOCATION MODEL

 

New Soda Traditional

 

Soda

 

x1 x2 Amount invested ($ x 10 ) 5 5 Profit (per million dollar) 0.1 0.4 6 $ 2.50 x 106 Constraint

 

Total budget

 

Budget for new soda...

 


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