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[answered] Management Plan Created By Bashar Mattar Aromatic Coffee 1.


As to your final paper, much more detail, of course, is required. For example, is the partnership a general partnership or a limited one? Where will the business be located? How much start up capital do you have? Monthly expenses? Anticipated monthly income for the first year? Salaries? Rent and other expenses? Advertising costs? Heath and other permits and/or licenses? Start up costs? How will you distinguish your business from the competition? Management? Attach copies of (make-up) leases, and other exhibits. Use charts or other diagrams to illustrate growth or revenue.


Management Plan

 

Created By

 

Bashar Mattar Aromatic Coffee 1.0 Introduction

 

1.1 Company Name

 

The name of the company is ?Aromatic Coffee? 1.2 Company History

 

The Aromatic Coffee is a partnership business located in Midtown Manhattan, New

 

York. With New York City being most densely-populated county in U.S it offers a great

 

market for our specialty coffee products. Aromatic coffee is owned by Patrick and

 

Collins. We started this business 5 years ago immediately after completing our college

 

studies. Our mission is to provide great value to our esteemed customers, through quality

 

products and services that exceed our customer?s expectations. 1.3 Product(s) and/or Service(s)

 

The Aromatic Coffee makes and sells the following Drip-brewed, percolated, French

 

press, flavored, Espresso with milk, Turkish coffee, Cold brew, vacuum coffee, combinations,

 

Coffee with milk, Espresso and variations, iced coffee, coffee with alcohol, Coffee or

 

espresso with whipped cream and others.

 

We also offer a variety of snacks such as banana breads and muffins.

 

At Aromatic Coffee we emphasis on high quality products and great service to our

 

customers. 1.4 Number of Employees

 

The Aromatic coffee operates three shifts of 8 hours each, from 6.A.M to 2.pm then

 

2.pm -10.pm and 10pm to 6 pm. We have 40 permanent employees who are

 

managed by Patrick and Collins. We have 15 employees who during the 6.am to 2.pm

 

and another 15 during who works during 2.pm to 10.pm. During the late night shift

 

from 10.pm we operate with 10 employees as demand is not as high as during other

 

shifts. We pay our employees depending on their experience and training. 1.5 Management Philosophy

 

Management is both an art and a science. As a science management requires

 

quantitative analysis in planning and controlling functions such as budgeting,

 

performance measurement and cost control.

 

Management is an art in that, such functions as leading and organizing requires

 

qualitative attributes. 2.0 Planning

 

2.1 SWOT Analysis (a) Strengths Unrivaled coffee quality and great customer service.

 

Highly trained and motivated employees.

 

Wide variety of flavors offered 24 hours a day. (b) Weaknesses Lack of enough capital to finance business expansion

 

Limited sitting space especially during peak hours.

 

Difficulties in obtaining capital. (c) Opportunities Possibly opening another Aromatic Coffee in Manhattan.

 

Start supplying our specialty aromatic branded Coffee beans.

 

Offering more variety of coffee. (d) Threats Competition

 

Fluctuation of coffee beans prices

 

High operating costs especially rent 2.2 Three Greatest Challenges

 

The three greatest challenges we face and how we will overcome them are as

 

follows:

 

1. Constant supply of high quality coffee beans- we ensure that we got constant

 

supply of beans and maintaining long-term contracts with our suppliers who

 

understands our needs of highest quality beans.

 

2. Skyrocketing rent charges ? as with all properties within Manhattan rents are

 

very high but we overcome this by charging our customers a little bit higher so

 

that we can break even.

 

3. Limited space to let-we have limited sitting space in the peak hours as we got

 

many customers. We have trained our employees to respond fast our customers

 

to reduce the waiting time as we also look for more space to open another shop. 2.3 Long-Term Strategic Goals

 

Our Long-Term Strategic Goals are as follows:

 

1) Revenue Growth ? We want to increase sales revenues by a minimum of 15% per

 

year for the next three to five years.

 

2) Expansion to other cities ? We would like to all major cities in addition to another

 

shop in New York within five years.

 

3)Start supplying our own branded Coffee beans? We want to supplying Aromatic coffee beans to supermarkets and other shops within three to five years. 3.0 Organizing

 

3.1 Company Organization

 

The Aromatic Coffee being a small business is organized in a simple organizational

 

structure. Patrick and Collins serve as the managers of the coffee shop assisted by

 

Nick who acts the night shift manager and the employees are all supervised by

 

Patrick, Collins or John. 3.2 Explanation of Corporate Organization Form

 

The strength of a simple organizational structure is that there is clear understanding

 

between the management and employees as it offers unity and direction of

 

command. The final decision are made by management after consultation with all

 

the stakeholders and then communicated down to the employees. Employees

 

understand the authority of management and their role in implementing the

 

decisions as communicated to them. 4.0 Leading

 

4.1 Leadership Style

 

Patrick and Collins have a democratic leadership style where everyone participation

 

is highly valued. For example, every month we hold meetings to discuss area that

 

needs improvements be it on management sides or employees, we also discuss

 

employee concerns, customers complaints, our goals and our progress. We highly

 

value our employees and we believe that their contribution and participation in

 

some of management decision is of great importance to the success of our business.

 

We also maintain an open door policy whereby if any employee has a concern can

 

always come and discuss it with us.

 

As the managers of Aromatic Coffee Patrick and Collins occasionally engages our

 

customers in discussions about our products and services to get their views on how

 

we can improve their experience. We also have a suggestions box and email where

 

our Customers can always send their suggestions, concerns, compliments and

 

complaints. 4.2 Source of Power

 

Patrick and Collins source of power is socialized. They help associates to increase

 

their learning by providing ongoing training during monthly team meetings they

 

also offer continuous training to their employees to ensure they are up to date with

 

the latest trends in coffee roasting. They believe communication is key to the

 

business success therefore they communicate clearly to their employees about any

 

decision they have made and how they expect the decision to be implemented and also seek feedback from the employees on what they think about those decisions.

 

They also keep in touch with the employees through the monthly meetings where

 

they discuss anything. 4.3 Motivation

 

Patrick and Collins are both motivated by success in achieving their goals and

 

mission. Their greatest satisfaction is having a happy satisfied customer and a

 

contented employee. Great customer experience is their motivation. 4.4 Reward Programs

 

In aromatic Coffee we have several reward programs which includes; recognizing

 

our employee of the month based on performance in our monthly meetings and

 

award with gift vouchers.

 

We also appraise our employees on performance and their loyalty.

 

Every year with award our employees with paid vacation on a variety of

 

destinations.

 

We offer scholarship to our employee?s children who perform well in their studies. 4.5 Ethics

 

Ethics are important to Aromatic Coffee as that is what every member is expected to

 

behave. Every new employee must be inducted to our code of ethics so that they can

 

understand how they are expected to behave. In Aromatic Coffee we expect our

 

employees to be Respectful, self-driven, honest and trustworthy. 5.0 Controlling

 

5.1 Reason for Controls

 

We use control to measure our performance and compare it to our set standards,

 

this important as it indicates our current position in relation to where we want to

 

be.

 

We set targets and goals and use control to measure achievement of these targets

 

and goals. We use budgets to plan in advance and ensure that product costs are

 

maintained at an acceptable level. We carry out variance analyses to establish any

 

deviation from the planned budget and the cause of the variance. After establishing

 

the cause the necessary action is taken to correct the deviation.

 

We use budgets to ensure that our product costs are maintained at an acceptable

 

level. We train our employees to ensure that product portions are consistent and

 

product costs are controlled. Strategic control is needed to ensure a plan is in place,

 

is implemented, and corrective action is taken when needed. We also need to

 

manage employees? pay and scheduled work hours to maintain staff coverage

 

needed to optimize sales by providing quality service. Mary and John Smith, the

 

owners/managers have tactical control and handle the daily operations of the

 

business. 5.2 Practices that will be Controlled

 

Patrick and Collins, as the owners and managers of the Aromatic Coffee, control the

 

daily operations of the business. They use budgets to plan in advance and ensure

 

that product costs are maintained at an acceptable level. They carry out variance

 

analyses to establish any deviation from the planned budget and the cause of the

 

variance. After establishing the cause the necessary action is taken to correct the

 

deviation.

 

They train the employees to ensure that product portions are consistent and product

 

costs are controlled. They also manage employees? pay and scheduled work hours to

 

maintain staff coverage needed to optimize sales and provide quality service to our

 

customers.

 


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