Question Details

[answered] Manulean Business Plan Los Angeles California Table of Cont


Hello.

I have to submit my final Marketing Plan by 11-28-16. So what I would like for you to do is improve my "Interim Marketing Plan" (See attachment). I also attached critical information on what must be included in the Final Marketing Plan. Please read the "Marketing Plan Clarification" file for instructions on what must be included in the Final Marketing Plan. The Interim marketing Plan file is a revised document of what you completed for me already. This is the document that we should add the missing content to. Let me know if you have any questions.


Manulean Business Plan Los Angeles

 

California Table of Contents

 

Executive Summary.........................................................................................................................3

 

Business Description & Vision........................................................................................................5

 

Manulean Business Description..................................................................................................5

 

How Manulean Business Works..................................................................................................6

 

Manulean Mission and Vision.....................................................................................................7

 

Core Values of Manulean.............................................................................................................7

 

Manulean Vision..........................................................................................................................8

 

Value Chain Analysis...................................................................................................................9

 

Primary Activities........................................................................................................................9

 

Supporting Activity....................................................................................................................10

 

Definition of the Market................................................................................................................10

 

Target Market.............................................................................................................................10

 

Market Needs.............................................................................................................................12

 

Description of Products and Services............................................................................................14

 

Service Description....................................................................................................................14

 

Organization & Management.........................................................................................................16

 

Situation Analysis..........................................................................................................................17

 

Macroeconomic Environment Scanning....................................................................................17

 

Political Factor......................................................................................................................17

 

Economy................................................................................................................................18

 

Socio-Cultural Factor............................................................................................................18

 

Technology Factor.................................................................................................................18 Competition...............................................................................................................................19

 

SWOT Analysis.........................................................................................................................19

 

Strength..................................................................................................................................19

 

Weakness................................................................................................................................20

 

Opportunities.........................................................................................................................20

 

Threat.....................................................................................................................................21

 

Critical Issues.............................................................................................................................21

 

Marketing and Sales Strategy........................................................................................................22

 

Value Proposition.......................................................................................................................22

 

Value to the Customers..........................................................................................................22

 

Uniqueness of Manulean.......................................................................................................23

 

Price.......................................................................................................................................23

 

Competitive Advantage.............................................................................................................24

 

Marketing Objectives.................................................................................................................24

 

Marketing Mix...........................................................................................................................25

 

Positioning.............................................................................................................................25

 

Product/Service......................................................................................................................25

 

Pricing...................................................................................................................................26

 

Promotion..............................................................................................................................26

 

Place......................................................................................................................................26

 

Implementation..............................................................................................................................26

 

Manulean Business Strategies...................................................................................................26

 

Key Success Factors..................................................................................................................27 Control and Implementation......................................................................................................28

 

Evaluation..................................................................................................................................29

 

Contingency Planning................................................................................................................30

 

Financial Management...................................................................................................................31

 

Appendices....................................................................................................................................33

 

Appendix I.................................................................................................................................33

 

Appendix II................................................................................................................................34

 

Figure 1..................................................................................................................................34

 

Figure 2..................................................................................................................................34

 

Figure 3..................................................................................................................................35

 

Appendix IV..............................................................................................................................36

 

Appendix V................................................................................................................................37

 

Appendix VI..............................................................................................................................38

 

Appendix VII.............................................................................................................................39

 

Appendix VIII............................................................................................................................40

 

Appendix IX..............................................................................................................................41

 

Appendix X................................................................................................................................43 Executive Summary

 

Manulean is a lean management consulting company that will provide expertise to companies

 

looking to benefit from lean tools such as value stream mapping, S.M.E.D (Single Minute

 

Exchange of Die), Kanban, Kosu, Line QRQC and the implementation of various Kaizen events.

 

Lean management consulting has become essential for companies wanting to reduce order to

 

delivery lead time, reduce wastage in manufacturing, realize quality improvements, realize cost

 

reductions, improve the return on investment and for overall improvement in the business

 

process. Manuleans? business is relevant to many industries and sectors as we are not limited to

 

one specific industry. Manulean provides solutions to the problems in the business using lean

 

management. Mid-size companies are the target customers of Manulean. Various lean consultants focus less on

 

these companies. Mid-size companies tend to require more lean management and manufacturing

 

techniques to improve their operations. Manulean has a simple flat organization structure that is

 

governed by five principle values. Manulean will establish an achievable goal and objective for

 

every client along with a timeline to measure them. Manulean will acquire a thorough

 

understanding of client problems. We will develop tailor-made solutions and services to the

 

problems of our client in an effective manner, establishing a partnership with integrity and close

 

association with the client and flexible approach to fit the clients? requirements. There are a number of competitors in the market which causes challenges in establishing the

 

business. Manulean will operate their business in Los Angeles, California. Manuleans? key success factors are the knowledge and expertise of consultants, quality of service, innovative

 

solution to various customers? problems and network. Manulean focuses on positioning well in

 

the mid-size market and on creating brand equity.

 

Manulean charges are as per the industrial standards. Manulean will advertise about them in all

 

industry specialized reports, industry related magazines, online, personal contact with the

 

manufacturers with-in the region, website, social media, local business magazine, the local

 

newspaper, media and news channel advertisement. Manulean nurtures employee recognition because we value our human capital. Our employees

 

are given unprecedented independence as we encourage employee empowerment. Manulean

 

expends an extraordinary amount of capital and resources seeking out and recruiting the

 

brightest, most experienced lean coaches. Manulean targets to generate profit after three years of

 

business establishment. One of our goals is to increase the number of clients we serve by

 

expanding our services to various types of industries. This will be accomplished with a focused

 

marketing strategy that will increase the awareness about our company?s services among various

 

types of industries. Manulean is a business that will experience growth from advances in

 

technology and increased competition amongst the various targeted industries. These factors

 

coupled with the external forces of global competition will result in a higher demand for lean

 

management consulting services. Business Description & Vision

 

Manulean Business Description

 

Manulean is a lean management consulting company that will involve in providing consultation

 

with value stream mapping, Kaizen events, Kanban, Line QRQC, Kosu and S.M.E.D (Single

 

Minute Exchange of Die). Lean management consulting has become essential to reduce the

 

wastage in manufacturing, improving the quality, reducing the cost, improving the return on

 

investment and for overall improvement in the business process. Manulean is based on certain primary principles and values. They are as follows: Establishing an achievable goal and objective for every client along with a timeline to measure them.

 

Thorough understanding and studying of client issues.

 

Developing tailor-made solutions and services to the problems of our client in an effective manner.

 

Establishing a partnership with integrity and close association with the client.

 

Flexible approach to fit the client requirements. Manuleans? business focuses on improving the customer?s business by providing a robust

 

competitive advantage. Manuleans? consulting services focus on reducing waste, reducing the

 

cost of production, improving the delivery time, all which will result in boosting the profitability

 

of the company. How Manulean Business Works E n v isio n - V isu a liz in g w h a t is n ex t. Im p le m en tin g a ll fu n c tio n a l

 

in d u stria l k n o w le d g e to d e v e lo p so lu tio n .

 

P la n n in g - G a th e r in g a ll in fo r m a tio n fro m th e b u sin e ss to m a k e

 

su cc essfu l lea n im p lem e n ta tio n .

 

P a r tn e r in g - M a n u le a n w ill w o r k w ith c lie n t to g e th e r a n d

 

p ro v id es a ll su p p o r t.

 

A ssista n c e - P ro v id e o p er a tin g a n d fu n ctio n a l str a te g ic

 

a ssista n ce to c u sto m er.

 

D e p lo y in g - M a n u le a n w ill d e p lo y a ll th e n ew c h a n g e s

 

a sso cia te d w iith le a n m a n a g e m en t in to o u r c u sto m e r s b u sin ess

 

Im p le m e n ta tio n - M a n u le a n w ill p ro v id e so lu tio n s a n d im p le m en t

 

th e m in a su c ce ssfu l m a n n e r th a t w ill p ro v id e co n tin u e d su c c e ss . Lean management is essential and mainly used by various manufacturing plants. The

 

implementation of lean tools is in higher demand in the product manufacturing sector.

 

Manuleans? business is relevant to many industries and sectors and the needs of our services is

 

not limited to one specific industry. Manulean provides the solutions to many manufacturing

 

challenges by implementing the use of lean tools. The targeted market segment is manufacturing

 

companies that include automotive, aerospace, machinery manufacturing, heavy equipment

 

manufacturing, all other production units (textiles, accessories, and shoes), information

 

technology, pharmaceutical companies, etc. Manuleans? goal is to transform mid-size

 

manufacturing companies using lean management. Manulean will provide step by step

 

assistance and consultation for successfully implementing lean tools. Establishing strong

 

partnerships is the key to the success of any consultancy business. Manulean will ensure that they achieve their goal as per the promised time. Manulean will give support to these mid-size

 

companies post implementation of lean management to ensure that they obtain their desired

 

result. The fees and charges are flexible and tailor made as per the client. The charges differ with

 

the size of business, complexity of the process, existing business process, management, and their

 

requirements. Manulean Mission and Vision

 

Manuleans? mission is to extend help to the business and organizations with deploying lean

 

management effectively. This will make the clients highly competitive in their industry. We focus

 

on satisfying the customer's requirements and ensure that the client obtains the desired results

 

from such changes. Core Values of Manulean Honesty and Integrity

 

Respect for all individuals

 

Adhering to higher level of professionalism

 

Creating best working environment

 

Improving the business of Customer?s business.

 

The customer comes first Manulean Vision

 

To become the most recognized name and most trusted source for continuous improvement by

 

means of lean management consultation. Value Chain Analysis Primary Activities

 

Marketing is the major activity of Manulean, as effective marketing can only attract more

 

customers for the business. Sales are an important activity for the consulting business. Next

 

Manulean will focus on designing the project for the client that will include the data collection

 

pattern and analysis of all pertinent data. Next primary activities include the development of

 

tailor-made lean management solutions for the customer as per the requirement of the client, then

 

advising the client about the developed plan to benefit to their company. It is essential to

 

convince the client and make them understand the plan of Manulean so that the entire team will

 

extend cooperation with Manulean to implement the plan. Client relationship management is an

 

important primary activity. Supporting Activity

 

Recruiting suitable and experienced candidates for the company is the main supporting activity.

 

Manulean requires resourceful employees that possess refined trouble shooting skills and an in

 

depth knowledge of the lean concepts because it is essential to understand the problem of the

 

client and to propose an effective strategy. Technology is another important supporting activity

 

for the business. Human resource management and leadership and other administrative activities

 

are essential for supporting the business of Manulean. Definition of the Market

 

Target Market

 

The target market is mid-size companies with employees ranging between 100 and 499, a few

 

small companies on the verge of expansion and some large corporations where the number of

 

employees is lesser than 1,000. A new survey of small and mid-sized corporations indicates that

 

84% of the mid-sized businesses whose revenue ranges between $10 million and $150 million

 

are targeting growth. Similarly, 78% of the small size companies with revenue ranging between

 

$2 million and $10 million are focusing on the growth of their business (Soergel, 2015).

 

Following is a table that consists of information about the types of industry that Manulean will

 

target. The table provides a better insight about the targeted industry in the United States. It

 

includes the number of firms in each industry, along with the employee range.

 

Industry type

 

Mining, Quarrying, and Oil and Gas Extraction

 

Utilities

 

Construction

 

Manufacturing

 

Transportation and warehousing Companies

 

1,444

 

301

 

5,089

 

25,899

 

3,725 Employee size

 

50<500

 

100-500

 

100-500

 

50-500

 

100-500 Administrative and Support and Waste

 

Management and Remediation Services

 

Total

 

Source: US Census Bureau, 2016. 8,000

 

39,369 100-500 It is essential for Manulean to know the size of the target market. There is a high demand for lean

 

management consultancy. About 3,377 targeted segments of manufacturing firms are present in

 

the state of California. Therefore, Manulean will start their business operations in California as it

 

will enable them to attract more clients since there are many potential customers.

 

Manulean mainly focuses on improving the overall business process of the firms to

 

decrease the order to delivery time, increase their efficiency, reduce the cost, improve the overall

 

quality and improve the overall return on investment. Manulean has greater potential and

 

opportunity in this segment as most of the firms are facing trouble and they are ready to make

 

investment improvements. This environment provides Manulean with an attractive investment

 

opportunity.

 

Alternatively, there are various construction businesses that always focus on reducing their costs

 

and finding ways to improve upon project deadlines. Implementing lean management in these

 

business sectors will enable them to gain popularity. There are about 642 construction companies

 

present in California and targeting them is easy for Manulean. It is another segment where most

 

of the lean management consulting is not targeting. It is slowly gaining popularity in the globe

 

(Designing Buildings Ltd, 2016). Targeting this segment will add more profit to the business.

 

Market Needs

 

The survey indicated that most of these firms are facing trouble due to increasing material cost,

 

uncertainties in the economy and ever changing regulations. Source: Soergel, n.d.

 

Engineering and construction industries face many challenges. There is problems with the

 

scarcity of resources and technology advancements (PWC, 2016, p. 7). These challenges result in

 

higher costs and require lean manufacturing and lean management to help find ways to off-set

 

the higher costs. The implementation of lean tools can handle the changes and growing

 

difficulties of the future. Various firms are involving in different cost cutting techniques, but at

 

the same time it will have an adverse impact on the entire industry (Refer Appendix I). Lean

 

management consultancy will have greater demand as it will provide a better competitive

 

advantage in improving their performance and boosting their return on investment. Description of Products and Services

 

Service Description

 

Value stream mapping is a visual means to depict and improve the flow of manufacturing and

 

production processes, as well as the information that controls the flow of materials through the

 

processes. As a management tool, value stream mapping (VSM) is used to: Graphically illustrate, analyze and understand the flow of materials and the information

 

needed to process them. Unlike process maps that are limited to mapping the sequence of

 

tasks that are performed to complete a procedure or process, value-stream mapping

 

provides the means to display the interaction between multiple functions within the

 

manufacturing process as well as ancillary functions such as production planning,

 

scheduling, and materials management, etc. The flow of information (communications) and materials throughout the complete

 

manufacturing or production process. Coordination and in-process materials are common

 

sources of significant loss in far too many plants. Value-stream mapping provides the

 

means to visualize and recognize these limiting factors. Highlight problems, inefficiencies and losses within complex systems. Since the value

 

stream map integrates information and materials flow, as well as the sequence of tasks -including cycle time and lag between tasks -- the ability to identify restrictions,

 

bottlenecks and all other factors that limit effectiveness and efficiency is greatly

 

enhanced. Develop and implement countermeasures in a highly visual way that facilitates culture

 

change within the organization. The entire value-stream mapping process utilizes

 

graphical depictions of limiting factors that all stakeholders can easily visualize. The

 

process is also designed to actively involve all stakeholders in each stage. Focus direction for the lean transformation teams, front-line supervision and upper

 

management towards continuous improvement. Serve as a dashboard to monitor and continuously improve the process. Kaizen Event - Kaizen events are short duration improvement projects with a specific aim for

 

improvement. Many mid-size companies have a need for improving the business for a specific

 

order, sudden increase in demand or for a project. It will be helpful for those customers to

 

accomplish them successfully. Manulean will provide required training to the staffs of customers

 

in performing kaizen events effectively and will teach them how to apply the techniques for

 

various short-term events. Kanban - is an inventory-control system to control the supply chain. Problem areas are

 

highlighted by reducing work in process (W.I.P). One of the main benefits of kanban is to

 

establish an upper limit to the work in process inventory, avoiding overloading of the

 

manufacturing system. It is another lean manufacturing tool, and it will enable clients to control

 

what is being produced by their operations and quality control. Manulean will help the client

 

with implementing Kanban throughout their processes. This will enable the client to produce

 

only what is required by their customers. It will improve delivery time, reduce wastage and

 

improve the overall profitability of the business.

 

Line QRQC - is a lean approach for quickly getting processes that started producing nonconforming parts, back under control. Manulean will focus on this as it will improve quality.

 

Line QRQC is essential in facilities that utilize Kanban.

 

Kosu - It directly measures the productivity of the client. Manulean will determine the number of

 

labor hours it takes for the company to produce or manufacture a product. It is determined using

 

the formula number of labor hour multiplied by number of workers and divided by number of

 

units produced (Graphic Products, 2016). Based on this measure, Manulean will determine the current position and set the future targets for the company. Kosu focuses on improving the

 

productivity and lowering the cost. It will drastically increase operational efficiency. S.M.E.D (Single Minute Exchange of Die) - provides a rapid and efficient way of converti...

 


Solution details:
STATUS
Answered
QUALITY
Approved
ANSWER RATING

This question was answered on: Sep 18, 2020

PRICE: $15

Solution~0001013478.zip (25.37 KB)

Buy this answer for only: $15

This attachment is locked

We have a ready expert answer for this paper which you can use for in-depth understanding, research editing or paraphrasing. You can buy it or order for a fresh, original and plagiarism-free copy from our tutoring website www.aceyourhomework.com (Deadline assured. Flexible pricing. TurnItIn Report provided)

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

Sep 18, 2020

EXPERT

Tutor

ANSWER RATING

GET INSTANT HELP/h4>

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • As a reference for in-depth understanding of the subject.
  • As a source of ideas / reasoning for your own research (if properly referenced)
  • For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

NEW ASSIGNMENT HELP?

Order New Solution. Quick Turnaround

Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.

WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN YOUR SET DEADLINE.

Order Now