10-12 page for Marketing Class,?comprehensive and integrated marketing strategy for your product or service. My product is a GPS tracker for special needs children much like AngelSense. (I do not have a name for this product so feel free to make one up if you think of something catchy. I have attached my product description/basic idea for the product.? I have attached essay 3,4, & 5 which goes over the product and service, target market, distribution channels, pricing, and competitive differentiation, describes the marketing communication plan for your product or service, etc. Rubric is attached as well. Will tip well if up to standard.
What is the product or service and why is it appropriate for selection?
The product I would choose is a GPS tracker for children with autism. This is appropriate
since there is not many on the market and could use some marketing upgrades and as I
have a child with autism and have experience with a ?wanderer? it would be nice to create
a product that would benefit me. If the product or service will compete with one that already exists, how will you change it to
be different? What is your competitive edge?
The most prominent GPS tracker for children with special needs is AngelSense. If I could
change my product to be more competitive I would make it so that it lasts a long time, is
small and able to be placed conveniently (I think there should be various types for various
situations), there could also be different style to make it less obvious because the last
thing you want is a child with special needs to feel even more like an outsider. I think there
could also be products such as cases to protect against water much like phones have
cases. AngelSense has a monthly service fee and has voice monitoring as well as updates
of when child might possibly have left school or other common areas. It also has a special
magnet key lock that is needed to remove the device, but it can only be attached to a
childs belt or inside pocket. This is where different types would come in handy such as
watches, necklaces, or even discretely hidden or made on shoes. To me it?s almost like a
phone but just a different market. My son would never wear a watch due to sensory issues
but if it was already made onto or within a shoe he would never notice. Having it in his
pocket would make him anxious because he would want to take it out. Eventually people
will begin to recognize when a child has the device in their pocket and in cases of
kidnapping their clothes could easily be changed and thrown out. There are several
situations to think about but a line of products for this market could potentially be
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