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[answered] Marissa Donez What is the product or service and why is it


10-12 page for Marketing Class,?comprehensive and integrated marketing strategy for your product or service. My product is a GPS tracker for special needs children much like AngelSense. (I do not have a name for this product so feel free to make one up if you think of something catchy. I have attached my product description/basic idea for the product.? I have attached essay 3,4, & 5 which goes over the product and service, target market, distribution channels, pricing, and competitive differentiation, describes the marketing communication plan for your product or service, etc. Rubric is attached as well. Will tip well if up to standard.


Marissa Donez

 

What is the product or service and why is it appropriate for selection?

 

The product I would choose is a GPS tracker for children with autism. This is appropriate

 

since there is not many on the market and could use some marketing upgrades and as I

 

have a child with autism and have experience with a ?wanderer? it would be nice to create

 

a product that would benefit me. If the product or service will compete with one that already exists, how will you change it to

 

be different? What is your competitive edge?

 

The most prominent GPS tracker for children with special needs is AngelSense. If I could

 

change my product to be more competitive I would make it so that it lasts a long time, is

 

small and able to be placed conveniently (I think there should be various types for various

 

situations), there could also be different style to make it less obvious because the last

 

thing you want is a child with special needs to feel even more like an outsider. I think there

 

could also be products such as cases to protect against water much like phones have

 

cases. AngelSense has a monthly service fee and has voice monitoring as well as updates

 

of when child might possibly have left school or other common areas. It also has a special

 

magnet key lock that is needed to remove the device, but it can only be attached to a

 

childs belt or inside pocket. This is where different types would come in handy such as

 

watches, necklaces, or even discretely hidden or made on shoes. To me it?s almost like a

 

phone but just a different market. My son would never wear a watch due to sensory issues

 

but if it was already made onto or within a shoe he would never notice. Having it in his

 

pocket would make him anxious because he would want to take it out. Eventually people

 

will begin to recognize when a child has the device in their pocket and in cases of

 

kidnapping their clothes could easily be changed and thrown out. There are several

 

situations to think about but a line of products for this market could potentially be

 

extremely successful.

 


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