Marketing 2016 (18th edi)
1. Which distribution channels does Taza use, AND why are they appropriate for this company?
[Reference concepts/terms from 14-2 The Role of Marketing Channels in SupplyChains in your response.]
2. In what ways does Taza benefit from selling directly to some consumers? What are some potential problems of selling directly to consumers?
3. In what ways are Taza?s distribution efforts influenced by the fact that its products are organic?
Consider Supply Management in your response (See 14-1 Foundations of the Supply Chain).
Running Head: SUPPLY CHAIN AND MANAGEMENT.
1 SUPPLY CHAIN AND MANAGEMENT.
Institution: SUPPLY CHAIN AND MANAGEMENT. 2 1. Which distribution channels does Taza use, AND why are they...
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