[answered] Marketing C212 Technology new Product for Company G Peter S

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Marketing C212 Technology new Product for Company G Peter Strack Date10/30/16 Yard Safe Products LLC has been a leader in the home and garden area since 1973. We are now

 

going to expand our footprint in the US and Ireland with the 2 new innovated products to reduce

 

the time it takes to maintain a beautiful yard. In the fall of 2017, we will release the automated

 

lawn trimmer system to trim the customer's lawn in seconds to the desired length with little to

 

no effort. The trimmer retracts into the lawn of the client when not in use. The second service

 

that complements this new product is our new motion detection software will maintain a safe

 

process to use the spinning trimmers while nothing is on the lawn. The customers will get phone

 

notifications of the location of the object on the lawn if something has stopped the trimmers.

 

You get both products at one price.

 

The three different methods you used to determine that there is both need as well

 

as an existing global market for these products these new products

 

1. Need

 

2. Trends

 

3. Profit Need- almost every person that owns or rents a home has the obligations to maintain their grass

 

areas with regular servicing. There are multiple reasons a person would not be able to do the

 

work with conventional means such as physical limitations or the price of hiring people to come

 

do their job for them. There is also the green movement to not use gas mowers. Since we power

 

the spinning grass cutters with a low burst of energy driven by our small solar panels, we will

 

meet the green movement needs as well.

 

Trends- It is critical to identify the market trends to measure the market possibility.

 

Understanding the market trends helps us learn customer behaviors and react according to their

 

needs for long-term sustainability. On the other hand, it also contributes to analyzing our

 

competition and market potential.

 

Profit ? We will set up a uniform geographic pricing charging the same rate in all areas with 3 options

 

based on the upfront cost to make sure the prices are right for multiple groups of people. The prices

 

need to be lower than it would cost to hire a person to mow the lawn 3-5 times a month. The can be

 

raised or lowered in small increments as needed to maintain a competitive advantage while maintaining

 

profits. Research from HomeAdvisor shows a homeowner on average will pay $158 per month for the

 

maintenance of their lawns, and if they hire out the work it ranges from $214-$322 per month

 

(HomeAdvisor International & Reserved, 1999). All options will create a sustainable profit with the

 

leasing option creating the most profit long term.

 

12-month Leaser $400 install fee per .20 acre to cover installation time

 

$50 a month per .20-acre safety monitoring charge

 

Yearly blade refills charge $24 shipped to the customer Rent-to-own $200 installation fee per .20 acre

 

$100 per month payment to purchase the system it paid in full 36 months

 

$30 per .20-acre safety monitoring charge which turns into a $20 per .20-acre safety

 

monitoring charge after system paid off Yearly blade refills charge $24 shipped to the customer Owner Wave installation fee

 

$2500 system for a .20 acre and $500 for each additional .15 acre

 

$20 per .20 per acre safety monitoring charge

 

Yearly blade refills charge $24 shipped to the customer. Lawn Safe LLC Cost on product and customer service Unit cost $250 per brain box of system and solar charging station

 

Grass cutting Spinners and wires $300 -$500 per .20 acre depending on how much-finetuned trimming is needed (trees, shrubs, and sidewalks)

 

Average Installation cost- ($200- $500 per .20 acre) Cost varies based on ground slope,

 

number of trees in yard, and soil type because devices are installed in the ground

 

Customer service- ($2,000-$3,500 per month) we hire one rep for every 2,000 clients as

 

question volume maintains a low volume

 

IT- ($10,000-$15,000 per month) making sure apps and systems are working correctly Breakeven in a lowest price subscription model of $20 monthly would be 950 customers and

 

would make $21,000 profit in the first 2,000 customers. Profit for each additioanl 2,000

 

customers would be $36,000 A1b. Competitive Advantage

 

A strong defined global marketing strategy is essential for any service or product to function in any

 

market effectively. This new lawn care service will give us a distinct advantage over the other lawn care

 

organizations around the world because it will remove the time and efforts it takes to maintain a prestine

 

looking lawn. Our most significant competitive advantage will come from the ability to have your lawn

 

cut as often as you would like and to keep a consistent height to your grass with just one click of a

 

button. The biggest competition in this area is the robotic lawnmowers from AutoLawnMow that

 

allows you outline your yard and it will mow in the pattern you added, but still requires the user to stay

 

in the area while the mower is going. Because time is relatively small with our new produce, it will

 

secure our competitive advantage especially HOA?s that want to keep their community?s looking good.

 

HOA?s can build the fee into the HOA fees their residence pay. This will also dominate in the areas of

 

elderly or physical restraint individual that physically can?t mow their own lawn that is living on a small

 

monthly budget.

 

A1c. Inherent Risks

 

Just like any product, there will be a few inherent risks of our new services in the global market.

 

Development the software so it can be successfully downloaded on numerous smartphone devices

 

around the world will take a lot of time, research, and trial testing. Bringing on technical experts to develop our phone application would be the swifter way to ensure our products work as designed.

 

Having experts will have a bigger upfront salary price but the most successful solution to overcome this

 

obstacle long term. There is also the risk of injury to the customer if they are in the grass trimmers and

 

not all the features do not work at 100%. To combat this issue, we will use the minimum amount of

 

speed to cut grass while not seriously injure anything in the yard. We will also have 2 revolutions on the

 

spinners at low speed to ensure no objects are on the lawn before the 1-second power burst needed to

 

cut the grass. If anything impedes to the 2 revolutions, the system will skip that area and send a

 

notification to the customer?s smartphone. A2. Customer Relationship Management Software

 

Customer relationship management (CRM) is the mixture of technologies, policies, and applications used

 

by businesses to manage client interactions and expand customer relationship. The goal of any good

 

CRM is to improve professional relationships with clients by retaining customer preservation and

 

increasing sales growth. The CRM tool we will use for our company is Salesforce.com a CRM system.

 

Salesforce can be a cost saving tool in our IT department as there is no need to purchase hardware

 

because it is a cloud base system that has their own IT team. The biggest pull to use Salesforce as our

 

CRM tool is their ability to track the history of customer interactions and alerts of issues in the

 

customer?s lawn care system. We would be able to use salesforce to track emails, calls, installations,

 

lifetime profit value of the client, and who from our company is interacting with the member. The system

 

can also build in automated reporting on our competitors to make sure we keep our competitive

 

advantage. Salesforce ?deliver accurate quotes, proposals, and contracts. Plus, automate billing,

 

subscriptions, and revenue recognition? (salesforce). Upselling opportunities can be found through a

 

clear understanding of consumers needs and satisfaction to increase loyalty and referrals. One other

 

benefit Salesforce can bring to our customers is automated email updates on upcoming events, discount

 

coupons alerts, and referrals. Overall, the Salesforce system will be valuable in monitoring and

 

management of the inquiries and sale.

 

Discuss the promotional strategy you will use to promote your products and/or services in a global

 

market.

 

Identify two mass media and two social media channels you would use to promote your new products

 

and/or services in a global market.

 

To get this product moving, we will use social platforms Facebook and YouTube. Facebook to help the word of mouth and public sharing. Seeing others use the product makes

 

you feel more comfortable to purchase the same devices

 

YouTube will be biggest social play. Seeing the product in action will get people passed how it

 

will work and the benefits of 10-second yard mowing We will also be using mass media in local markets TV placement commercials/ infomercials. This will help get our name into the public, and we can

 

choose witch local markets to attack

 

Printed adds in local newspapers. This will also assist in the ability to attack desired market areas

 

and help with the older audience that might not be online seeing our social marketing Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to

 

promote your new products and/or services in a global market.

 

Promotions will be a key to user base expansion. Since we want clients to share links and videos on their

 

social sites, we will open a referral coupon. The referral coupon will give a discount on the installation of

 

the new customer?s home and give one free month to the referrer. Another promotion we will run is if

 

the customers use the hashtag #lawncareforlife in their social media spots we will pull one at random

 

intervals and give discounts on monthly subscriptions. Reference

 

AutoLawnMow. Robot lawn mower genie 500s. Retrieved December 4, 2016, from

 

http://www.autolawnmow.com/product/robot-lawn-mower-genie-500s/

 

( AutoLawnMow, n.d.)

 

HomeAdvisor International, & Reserved, A. R. (1999). Learn how much it costs to mow and maintain a

 

lawn. Retrieved December 4, 2016, from http://www.homeadvisor.com/cost/lawn-and-garden/maintaina-lawn/

 

In-text citations: (HomeAdvisor International & Reserved, 1999)

 

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