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[answered] Marketing is deeply connected to other aspects of business,


Marketing is deeply connected to other aspects of business, particularly to procurement and supply chain management. The Project allows you to demonstrate what you have learned so far by reviewing the business, economical, and ethical dilemmas faced by managers and leaders across various organizations.

  1. Read the following information.

Pollution Problems

For years, labor and environmental groups have criticized and pressured companies whose suppliers pay low wages, run sweatshops, use child labor, or use other similarly illicit labor practices. However, only recently have U.S. companies begun to come under fire for sourcing materials from foreign companies that are contributing to massive pollution problems in their local environments. When it was discovered that the Fuan Textiles plant in Southern China, a major fabric supplier for companies such as Nike, Liz Claiborne, and Target, had been dumping large quantities of untreated wastewater into Chinese lakes and rivers, many U.S. companies downstream in the Fuan supply chain were forced to take notice. As Daryl Brown, VP of Ethics and Compliance at Liz Claiborne, noted, "[T]he environment is the new frontier. We certainly don't want to be associated with a company that's polluting the waters."

Source: Instructor Manual, Chapter 13, page 9


  1. After reading both the information above and reviewing Chapters 1-11, respond to the following questions in essay format.
  2. Your essay must include an introduction paragraph, a main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay must be at least 550 words in length.

Your essays must include cited materials from the textbook at a minimum. Additional resources may be used. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.

Exam Questions

  1. Should companies such as Nike, Liz Claiborne, and Target avoid structuring their marketing strategies to include supply chains that consist of polluters, even if the pollution is occurring somewhere far from the United States? Provide details to support your analysis.
  2. What are the benefits and drawbacks associated with using suppliers and/or direct or indirect labor sources from countries that do not have strict pollution standards? Provide details to support your analysis.
  3. Based on your review of the case study, what do you think these companies (Nike, Liz Claiborne, and Target) should do as they're competing globally with other companies across the world? Are the ethical reasons strong enough not to do business with these supply chain companies? How would you balance the business and economic reasons? Provide details to support your analysis.


Reference please use or another year of the same book?if you don't have it

Armstrong, G., & Kotler, P. (2015). Principles of marketing. New York, NY: Prentice Hall.


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Society is part and parcel of any business and therefore there safety is paramount. This

 

paper looks into environmental ethical...

 


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