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[answered] MARKETING PLAN OUTLINE Table of Contents Pages 1. Executive


I need help writing this term paper please. Marketing paper?


MARKETING PLAN OUTLINE

 

Table of Contents Pages 1. Executive Summary........................................................................................................1.0

 

2. Company Description......................................................................................................0.5

 

3. Strategic Focus and Plan.................................................................................................1.5

 

a. Mission/Vision

 

b. Strategy

 

c. Objectives (SMART) ? (must have at least 3 objectives)

 

4. Situation Analysis............................................................................................................3.0

 

a. Industry Analysis

 

b. SWOT analysis (of company) Internal Strengths and Weaknesses: Management, Offerings, Marketing,

 

Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic,

 

Technological, Competitive, and Legal/Regulatory

 

c. Competitive Analysis of Top 3 Competitors

 

5. Market-Product Focus.....................................................................................................3.0

 

a. Target Market Description

 

b. Points of Difference (vs. competitors)

 

c. Positioning Map (vs. competitors)

 

6. Marketing Program..........................................................................................................4.0

 

a. Product Description

 

b. Price Strategy

 

c. Promotion Strategy ? (must include at least 3 promotional tactics)

 

d. Place (Distribution) Strategy

 

7. Conclusions and final recommendations ........................................................................1.0

 

Total Pages in Marketing Plan Excluding References and Appendices................................14

 

Paper must include:

 

Cover page

 

Table of contents

 

Depth of detail and analysis

 

Minimum of 5 references

 

Use in-text citations in APA format

 

Have reference page in APA format

 


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