[answered] MARKETING PLAN OUTLINE Table of Contents Pages 1. Executive

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[answered] MARKETING PLAN OUTLINE Table of Contents Pages 1. Executive

I need help writing this term paper please. Marketing paper?

MARKETING PLAN OUTLINE

Table of Contents Pages 1. Executive Summary........................................................................................................1.0

2. Company Description......................................................................................................0.5

3. Strategic Focus and Plan.................................................................................................1.5

a. Mission/Vision

b. Strategy

c. Objectives (SMART) ? (must have at least 3 objectives)

4. Situation Analysis............................................................................................................3.0

a. Industry Analysis

b. SWOT analysis (of company) Internal Strengths and Weaknesses: Management, Offerings, Marketing,

Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic,

Technological, Competitive, and Legal/Regulatory

c. Competitive Analysis of Top 3 Competitors

5. Market-Product Focus.....................................................................................................3.0

a. Target Market Description

b. Points of Difference (vs. competitors)

c. Positioning Map (vs. competitors)

6. Marketing Program..........................................................................................................4.0

a. Product Description

b. Price Strategy

c. Promotion Strategy ? (must include at least 3 promotional tactics)

d. Place (Distribution) Strategy

7. Conclusions and final recommendations ........................................................................1.0

Total Pages in Marketing Plan Excluding References and Appendices................................14

Paper must include:

Cover page

Table of contents

Depth of detail and analysis

Minimum of 5 references

Use in-text citations in APA format

Have reference page in APA format

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