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[answered] Marketing Strategy Marketing scenario: Congratulations. You


This is a 5 page paper? 1 title page ,? 2-3 page body, 1 reference page .. I will post the Rubric and you have the book.?we are looking for? 2 to 3 In text citation and the matching references. Please follow the guideline of the Rubrics that's what she is grading by.?? This is? my MT450 Marketing Management Class.


Marketing Strategy

 

Marketing scenario:

 

Congratulations. You have just been named marketing manager. Your job will be to

 

perform the daily tasks of a marketing manager.

 

So what does a marketing manager do? As you know, marketing plays an essential role

 

in almost every industry segment. In its simplest form, marketing management is about

 

making certain that customers' needs and wants are met while increasing the profits of

 

a company. A marketing manager's responsibilities can vary a great deal, but will always

 

have this as a central purpose.

 

Learn more about being a marketing manager here.

 

Your company just acquired another company that manufactures and sells packaged

 

ice. Traditionally the company has sold in bulk to industrial users. You want to sell to

 

consumers.

 

See the grading rubric for Assignment details.

 

ID: MT450-01-10-A

 


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