Question Details

[answered] McDonald's, Burger King, Pizza Hut, and KFC restaurant


  • McDonald's, Burger King, Pizza Hut, and KFC restaurants, all of which operate in many different countries, are best characterized as ________ corporations.

multidomestic

multinational

multilocational

multilingual

  • ________ is not an aspect of marketing strategy.

Selecting a target market

Implementing strategies for promoting products

Distributing products

Performing sales-related accounting tasks

  • With ________ pricing, a company tries to cover its initial costs by setting the highest price that keenly interested customers will pay.

skimming

penetration

flexible

bidding

  • A little ________say, getting a product mentioned in a newspaper or on TV can often generate more customer interest than a costly advertising campaign.

sales promotion

word of mouth

publicity

promotional luck

  • ________ would not be included in a demographic segmentation of consumers.

Marital status

Ethnic background

Lifestyle preferences

Educational background

  • ________ pricing bases the selling price of a product on its cost plus a reasonable profit.

Rational

Prestige

Target

cost-based

  • The largest factor in a country's balance of payments is its ________.

defense budget

welfare bill

import-export balance

credit-card debt

  • When nations continue to experience large and ever-growing trade deficits ________.

they will ultimately produce so much output that other countries will lose domestic jobs

creditor nations will eventually stop taking IOUs and trade will cease

their economy will automatically go bankrupt

their currencies will eventually be worthless

 


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