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[answered] Miles Monroe Company Description Miles Monroe is an Informa


Hi i need help in marketing assignment.the file has been attached below.


Miles Monroe

 

Company Description

 

Miles Monroe is an Information Technology company which is aiming to provide

 

services such as CCTV installation, networking, and program warehousing management, Data

 

management, Data recovery services and IT Consultancy. The main reason behind coming up

 

with the company was due to a lack of enough highly skilled or hands on experienced companies

 

in the information technology sector in my state. The company?s services expects to meet

 

specific needs. For instance, data recovery services are not available for college students who

 

lose their projects due to laptops or computers crashing. The company?s services aims to tackle

 

such issues. Other beneficiaries include manufacturing companies, Banks, Colleges and any

 

other company in need of information technologies.

 

Week2

 

Strategic Focus and Plan

 

a Mission/Vision: At Miles Monroe, I.T Company, our vision and mission is to strive to

 

become the leading I.T professional solutions company. We value our customers and endeavor to ensure that our technological solutions are second to none.

 

b Goals:

 

1. To recruit more than 500 employees in the next two years.

 

2. To provide quality and efficient services to our customers.

 

3. To embrace technological innovation and the latest information technology c solutions.

 

4. To build a profitable and global Information technology brand.

 

5. To be the number one IT solutions company in our state

 

Core Competency and Sustainable Advantage The company will be the first IT solutions company which will provide 24-hour solutions

 

to our customers. The company will provide 50 percent discount for services we offer for

 

the first 50 clients. Our team consists of highly qualified computer science and

 

information technology graduates with close to 6 years of job experience in the

 

Information technology industry.

 

Week3

 

a) Strengths:

 

Give services such as main CCTV fitting, system, and agenda warehousing organization,

 

information organization, information revival services and main IT Consultancy.

 

Also give web growth service

 

Weakness:

 

Due to a be short of of sufficient highly accomplished or hands on knowledgeable business in the

 

info knowledge division in any state

 

Another weakness is that, it has lack of planned preparation

 

Opportunity:

 

Main beneficiaries comprise developed business, Banks, school and any extra business in require

 

of info knowledge.

 

Also provide cloud computing examination[sea]

 

Threats: Information revival services are always not accessible for university students who misplace their

 

scheme owing to laptops or processor crashing. The main company?s examination aims to

 

undertake such subject.

 

b) Industry examination

 

Industry analysis of this company is that, it forever Keep up-to-date by emerging tendency, risks

 

and occasion affecting your association. as of country-level yearly IT examination to software

 

and main hardware expenditure as fine as top-level marketplace sizing main forecasts, all

 

examination is obtainable via the stage or as main customizable every day email alerts.

 

Average our sovereignty and know-how to more their views and counsel customers and

 

associates in the nearly all informed means.

 

c) Competitor Analysis

 

Any commerce advertising manufactured goods alike to, or as an alternate for, your personal

 

manufactured goods in the identical geographic district is a shortest competition. The info

 

expertise manufacturing is powerfully spirited, and spirited pressures could unfavorably affect

 

cost or command for our crop and services.

 

Our primary participants for our EDW answer are IBM and Oracle,

 

d) Company Analysis

 

The business will always be the initial IT answer corporation which will give 24-hour answer to

 

our consumers. The corporation will offer 55 percent reduction for examination we suggest for

 

the primary 55 customers.

 

e) customer analytics The main characteristic of client analytics is to generate a single, precise outlook of the

 

purchaser for the cluster to labor with and craft conclusion about in what way best to

 

obtain and keep customers, recognize high-value consumers and proactively cooperate by

 

them.

 

Week 4.

 

Miles Monroe as Information Technology Company

 

I have prepared this paper in a manner to bring out the real picture of the company Miles

 

Monroe, which is based in the information technology industry. To achieve this, I have therefore

 

sub-sectioned this paper into categories. This will include information regarding marketing and

 

product objectives in the markets, the target markets, the points of difference in products and

 

positioning of the company in relation to competitors.

 

Marketing and Product Objectives

 

To dependably be the underlying IT answer company, this will give 24-hour reply to our

 

purchasers. The enterprise will offer 55 percent diminishment for examination we propose for

 

the essential 55 clients.

 

To create a solitary, exact standpoint of the buyer for the bunch to work with and make decision

 

about how best to get and keep clients, perceive high-esteem customers and proactively

 

collaborate by them.

 

Target Markets

 

CCTV fitting framework to both homes and establishments, warehousing association to firms,

 

data association, data recovery administrations to correspondence firms and principle IT

 

Consultancy for organizations, give web development administration to firms that need SEOs for

 

their organizations and associations. Points of Difference

 

Wiping out being shy of adequate very refined or hands on educated business in the data learning

 

division in any state, and maintaining a strategic distance from the condition of absence of

 

arranged planning.

 

Positioning

 

In the entire information technology market in the region which we intent to base our products

 

and services, we consider a proper positioning of our firm in relation to our major competitors

 

who are IBM and Oracle. In addition to this, trade promoting fabricated products alike to, or as a

 

substitute for, our own made merchandise in the indistinguishable geographic area is a most brief

 

rivalry. The data mastery assembling is capably lively, and energetic weights could unfavorably

 

influence cost or charge for our harvest and administrations.

 

Weak 5

 

Marketing Program Miles Monroe with its customers over the globe to help them grow

 

innovations and drive new item presentation by giving. Product Strategy and Management

 

(PSM) administrations. Miles Monroe in innovation and area encounter crosswise over industry

 

verticals and cutting edge advances in all around characterized structures and strategies for E2E

 

item improvement driving element technique through the entire life cycle. Product ideation

 

Management and assessment of the thoughts for hierarchical importance

 

Redone industry and innovation statistical surveying and investigation to make a significant item guide

 

Item benchmarking to make a separated esteem

 

Unambiguous item definition to drive goals all through the object life cycle

 

Autonomous assessment of designing answers forgives fair way to deal with arrangement choices

 

Viable administration of subject agreement and showcasing To guarantee smooth method for new item dispatch Price Strategy:

 

Product pricing can challenge, additionally vital for business achievement. A few

 

elements must consider when valuing your items or administrations, for example, the current

 

money related assets. Setting a reasonable cost for your products or services will help you to

 

be gainful and remain focused. Begin by including every one of the expenses connected with

 

creating and conveying your items and administrations, then research your real market to

 

decide the amount they would pay. On the off chance that there is a crevice you have more

 

work to do ? maybe lessening your expenses or focusing on another market. A business with

 

huge money stores can forego starting benefits to developing client base before raising costs

 

later. What sort of up offers would you be able to provide with the item? For instance, CCTV

 

establishment, systems administration, and program warehousing management, Data

 

Administration, Data recuperation administrations and IT Consultancy Pricing is an

 

underutilized "dark horse" methodology in business. At most organizations, costs set through

 

a blend of increasing costs, "that is the way we've done it" systems, back of the envelope

 

examination, and brisk bargains among varying suppositions "we should part the distinction."

 

While it's anything but difficult to ascertain costs utilizing these strategies, the following

 

charges have no connection with the sum purchasers will pay. No client, for example,

 

chooses the most they will pay for another TV is precisely 2.2 times what it expenses to

 

produce[DrC13].

 

Promotion Strategy: Promotion refers to the strategies you will use to publicize and offer your items and

 

administrations. Individual procedures may include: Website

 

Social media

 

Blogging

 

e-newsletters

 

Networking

 

Brochures and flyers

 

Pamphlets and flyers

 

Television, radio or print promoting

 

Verbal exchange

 

Reliability and reward programs

 

Icy calling

 

Mail-outs and letter drop

 

Sponsorship

 

PR exercises, for example, media discharges and occasions Place

 

This part of advertising alludes to how your clients will have the capacity to buy your items

 

or administrations. Conveyance channels may incorporate Retailing direct to the general population through a store or outlet

 

Offering merchandise using wholesalers

 

Retailing on the web

 

Utilizing wholesalers, experts or specialists to provide your items[Geo06]. Week 6

 

Section 7: Financial Data and Projections

 

To ensure the financial growth of the company, it should focus on the target markets to ensure

 

growth in sales revenues from each target segment. A five year projection in sales revenue

 

growth is as shown in the table below; Table a) shown below represents the projected percentage growth in the % profits of the business

 

in the three major targets in the next five years.

 

Fig a)

 

Target

 

Market/Financial

 

growth projection

 

(% Profit growth)

 

CCTV fitting

 

framework to both

 

homes and

 

establishments,

 

warehousing

 

association to firms

 

IT Consultancy for

 

organizations, and

 

associations. Year 1 Year 2 Year 3 Year 4 Year 5 5 15 20 22 25 10 15 18 25 27 Web development

 

administration to

 

firms that need

 

SEOs for their

 

organizations 18 23 29 30 32 Section 8: Organization (Week 6)

 

The structure of an organization play an important role in ensuring the success of its strategic

 

plan. In the case of Miles Monroe Company, it is focused on increasing its sales revenues in the

 

three major markets the company targets. To achieve these goals, the company needs to have a

 

definite structure that would ensure the company adheres to all the set strategies. The company?s

 

management for instance need to streamline communication across all the levels of management

 

in the company. Fast moving and processing of information in very important for the success of

 

any information. Instructions from the managers needs to trickle down very swiftly and effectively. Feedback from the employees and customers also needs to rich the top management

 

as fast as possible to facilitate an effective and swift decision making.

 

The company?s management also needs to stock on the marketing strategies suggested in the

 

plan. Marketing plays a role in ensuring the company achieves most of its sales projections. The

 

company through its management should ensure that the company sticks to its marketing and

 

productive objectives which include ensuring a swift and 24-hour reply service to customers?

 

concerns, queries and orders, offering a 55% diminishment for examination and creating a

 

solitary, exact standpoint for customers to help them in making effective and fasting purchasing

 

decisions. These objectives if well achieved would help the company to achieve its overall goals.

 

Section 9: Implementation Plan

 

The marketing program that would be adopted by the company has different phases. The

 

program would be targeting the three markets discussed above in phases. The table below would

 

show the timelines, activities and responsibilities for the tactical decisions required especially in

 

accessing new markets. Target Markets

 

CCTV fitting

 

framework to both

 

homes and

 

establishments,

 

warehousing

 

association to firms Timelines

 

Week 1 - 4 Activities Conducting online

 

advertisements to

 

prospect clients Conducting existing clients to get

 

referrals Conducting potential clients and

 

pitching the business idea Closing the sales Responsibilities New employees

 

would be recruited

 

and trained by the

 

HR team They would be

 

send out to the

 

field to look for

 

clients under supervision by their

 

field managers The new employees would be making weekly reports

 

to their field super- visors IT Consultancy for

 

organizations, and

 

associations. Week 3 -6 Web development

 

administration to firms

 

that need SEOs for their

 

organizations Week 5-8 Prospecting for

 

clients from online

 

sources and

 

through referrals Visiting clients Closing sales The company?s

 

current employees

 

would be sent out

 

to meet new

 

clients, tell them

 

about the product

 

and attempt to

 

close sales. Conducting inten Some of the new

 

sive web, digital

 

and current emand traditional marployees would

 

keting

 

carry out intensive Contacting clients

 

online and offline

 

marketing to iden Closing sales

 

tify prospects. Some of the trained

 

sales personnel

 

would conduct the

 

prospects to close

 

sales.

 


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