[answered] MKT 625 Module Eight Case Study: Sample Marketing Plan Guid

Your task is to evaluate the sample marketing plan for XYZ Energy Drink.

I've attached the Marketing Plan, Rubric and Module overview (for the "working backwards" section). Please make this 3-4 pages, using atleast?3 APA cited references.?

Let me know if you have any questions.?

MKT 625 Module Eight Case Study: Sample Marketing Plan Guidelines and Rubric

 

Prompt: Your task is to evaluate the sample marketing plan for XYZ Energy Drink, which can be found in this week?s Module Resources folder. In your 2?4 page case study,

 

include the following critical elements: Outline the concepts and goals of the plan by using the ?working backwards? approach outlined in this week?s overview. Detail the strengths and weaknesses of the plan, including the timeline, execution, and analysis. How could you address any weaknesses in the plan? Are there

 

other elements that can be added to the plan to increase opportunities for customer engagement and sales of the product? If so, what are they? Be sure to provide

 

specific recommendations with reasons and examples to support your position. Audience Analysis: Now, imagine as the plan rolls out, you still want to learn more about your target audience. What metrics tools could you use? Be sure to list at

 

least two tools and reasons why you would choose them. Adjustments to the Plan: Now, imagine that through your research you have learned that your target audience would like to continue interacting with the company

 

after the contest. What changes would you make to the marketing plan in light of this information? How might the company use this audience sentiment in

 

developing digital marketing initiatives that maximize new opportunities? Guidelines for Submission: The Sample Marketing Plan Case Study assignment should follow these formatting guidelines: 2?3 pages, double spacing, 12-point Times New

 

Roman font, one-inch margins, and discipline-appropriate citations.

 

Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these

 

instructions.

 

Critical Elements

 

Marketing Plan Exemplary (100%)

 

Meets ?Proficient? criteria and

 

makes detailed

 

recommendations to strengthen

 

and improve plan; provides

 

detailed reasons and examples

 

to support opinion backed by

 

research Proficient (90%)

 

Includes the concepts and goals

 

of the plan by using the

 

?working backwards? approach;

 

details the strengths and

 

weaknesses of the plan and

 

ways to strengthen and improve

 

it; makes some

 

recommendations and supports

 

position with at least one

 

example and reason Needs Improvement (70%)

 

Includes some of the concepts

 

and goals but doesn?t use the

 

?working backward? approach;

 

details some strengths and

 

weaknesses of the plan but with

 

incorrect assumptions; does not

 

make recommendations or

 

support opinion with reasons or

 

examples Not Evident (0%)

 

Does not include any of the

 

concepts and goals; does not use

 

the ?working backwards?

 

approach; does not identify

 

strengths and weakness of the

 

plan; does not make

 

recommendations; does not

 

support opinion with reasons or

 

examples Value

 

30 Target Audience

 

Analysis Adjustments to Plan Articulation of

 

Response Meets ?Proficient? criteria and

 

provides detailed reasons and

 

several examples why the tools

 

were chosen; identifies new

 

ways to utilize target audience

 

research to maximize new

 

opportunities

 

Meets ?Proficient? criteria and

 

provides several ideas of how

 

the company can use this new

 

information to develop new

 

marketing initiatives. Supports

 

opinions with research Submission is free of errors

 

related to citations, grammar,

 

spelling, syntax, and

 

organization and is presented in

 

a professional, easy-to-read

 

format Identifies at least two metrics

 

tools to analyze the audience

 

and provides at least one reason

 

why they were chosen; identifies

 

new ways to utilize target

 

audience research to

 

maximize new opportunities

 

Details changes to the marketing

 

plan in light of new information.

 

Adequately explains how the

 

company can utilize this

 

audience sentiment in

 

developing new digital

 

marketing initiatives that

 

maximize new opportunities

 

Submission has no major errors

 

related to citations, grammar,

 

spelling, syntax, or organization Identifies at least one metric

 

tool to analyze the audience, but

 

does not details reasons why it

 

was chosen; does not identify

 

new ways to utilize target

 

audience research to

 

maximize new opportunities

 

Details changes to the marketing

 

plan in light of new information.

 

Does not adequately explain

 

how the company can utilize this

 

audience sentiment in

 

developing new digital

 

marketing initiatives that

 

maximize new opportunities

 

Submission has major errors

 

related to citations, grammar,

 

spelling, syntax, or organization

 

that negatively impact

 

readability and articulation of

 

main ideas Does not identify metrics tools

 

to analyze the audience; does

 

not detail reasons why they

 

were chosen; does not identify

 

new ways to utilize target

 

audience research to maximize

 

new opportunities

 

Does not detail changes to the

 

marketing plan in light of new

 

information. Does not explain

 

how the company can utilize this

 

audience sentiment in

 

developing new digital

 

marketing initiatives that

 

maximize new opportunities

 

Submission has critical errors

 

related to citations, grammar,

 

spelling, syntax, or organization

 

that prevent understanding of

 

ideas

 

Earned Total ?Southern New Hampshire University 9/3/2014 30 30 10 100% 2

 

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