[answered] MKTG578 - Assignment # 4 Running head: TITLE IN LESS THAN 5

Hi Tutor,?
MKTG578 ? Assignment # 4

 

Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED Consumer Behavior? Week Four

 

Your Name Here

 

Keller University

 

Date (optional) Dear Tutor,

 

The required template is down below. 1 MKTG578 ? Assignment # 4 2 Here is the video:

 

https://www.youtube.com/watch?v=JIj9IpL-ra8

 

Here are the instructions:

 

Week FOUR - Video Case Study Grading Rubric

 

Note the TEMPLATE is under DOC SHARING Please post in the Dropbox your answers to the following discussion questions. See the Video Case Study section in Course Home

 

for guidelines on grading.

 

Based on the communications elements shown for Blue Shield 65 Plus (ads, print material, etc.), answer the following. Explain your answers.

 

a. Describe the target market with which Blue Shield 65 Plus wants to communicate?

 

b. What effect does Blue Shield 65 Plus want its communications to have on the target audience?

 

c. What is the message that will achieve the desired effect on its audience?

 

d. What means and media should Blue Shield 65 Plus use to reach the target audience with its message?

 

e. When should Blue Shield 65 Plus communicate with the target audience to ensure that it likely

 

will reach them? Based on the assignment above ? here are your required

 

subject headers (APA requires bolded and centered within

 

paper):

 

Introduction

 

Blue Shield 65 Target Markets

 

Goal for Communications on Blue Shield 65 Target Markets

 

Key Message Needed

 

Media Recommendations

 

Timing for Media for Blue Shield 65 Target Markets

 

Conclusion

 

Submit your assignment to the Dropbox located on the silver tab

 

the top of this page. For instructions on how to use the Dropbox,

 

please click here.

 

See Syllabus/"Due Dates for Assignments & Exams" for due date

 

information.

 

Specifically you will see this USED and returned to you for

 

your Video Case:

 

VIDEO CASE GRADING CRITERIA POINTS POINT

 

POSSI- S

 

BLE

 

EARNE

 

D MKTG578 ? Assignment # 4 3 Substance of Paper - Minimum 50030

 

words ? solid MARKETING content.

 

Submitted with a MICROSOFT WORD

 

document attachment. Did student

 

use template provided? If not, minus

 

5 points if not used for organization.

 

Writing caliber includes spelling,

 

grammar, etc. Template with subject headers not used ?

 

minus 5 points. All items on the Written Assignment Requirements

 

Template must be followed ? points deducted here if this is not the

 

case. ONE AUTHORED Outside Reference

 

5

 

cited in APA format and credited

 

within your reference page at the end

 

of your paper ? THIS reference must

 

be beyond your textbook if used. Citations must be appropriately done

 

within paper in APA FORMAT or the

 

reference does not count. For each

 

reference listed and not cited ? minus

 

points. An authored reference simply

 

means that a human?s name is associated

 

with the writing you use. APA formatted paper with cover page 5

 

and reference page, Times New Roman 12 font, 1" margins, doublespacing, etc.

 

Total Points Earned 40 APA SUPPORT WEB SITES

 

If you need help with putting your references in APA format on your reference page, please see

 

this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/

 

Remember, APA requires that the second & subsequent lines of the references are indented five

 

spaces and that your references are in alphabetical order. The first line must be aligned to the left

 

1? margin. First names are NEVER written out for the reference page per the APA Manual. Times

 

New Roman 12 font must be used. Finally, remember that the reference page and citations must

 

match exactly ? it is considered a serious academic error if they do not. MKTG578 ? Assignment # 4

 

Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper format in APA. Hawkins, D. I., Mothersbaugh, D. L.& Best, R.. (2013). Consumer Behavior: Building Marketing Strategy (12th ed.). New York, NY: McGraw-Hill/Irwin. VitalBook file.

 

Your citation should look like this (Hawkins, Mothersbaugh, & Best, 2013, p. xxx). 4 MKTG578 ? Assignment # 4 5 Introduction

 

Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC

 

of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each

 

paragraph.

 

Blue Shield 65 Target Markets

 

Indent first sentence in each paragraph five spaces. Describe your Customers. By ages,

 

and other demographic attributes

 

Goal for Communications on Blue Shield 65 Target Markets

 

Be specific. Indent five spaces the first sentence in each paragraph.

 

Key Message Needed

 

Be specific. Indent five spaces the first sentence in each paragraph.

 

Media Recommendations

 

Be specific. Indent five spaces the first sentence in each paragraph.

 

Timing for Media for Blue Shield 65 Target Markets

 

Be specific. Indent five spaces the first sentence in each paragraph.

 

Conclusion

 

Your final paragraph should provide a summary of your paper. This reminds the reader of

 

where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. MKTG578 ? Assignment # 4 6 References

 

APA format please ? first line aligned with left margin ? second & subsequent lines must be indented five spaces

 

Consider using this web site for assistance:

 

http://www.calvin.edu/library/knightcite/index.php

 

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