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[answered] Module 3 - Case CONGRUENCE MODEL OF ORGANIZATIONAL BEHAVIOR


Using the Nadler-Tushman Congruence Model, conduct an analysis of Whole Foods Market's inputs and how they align with the strategy, as well as its outputs.

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Module 3 - Case

 

CONGRUENCE MODEL OF ORGANIZATIONAL BEHAVIOR

 

Assignment Overview

 

XCG

 

The Excellent Consulting Group

 

Communication from Art:

 

I reviewed your report regarding Organizational Diagnosis, and I

 

thought you did a nice job. I presented your recommendation to

 

ABC Company and Whole Foods Market, and had several

 

discussions with them.

 

They've finally decided that they want to use the Nadler-Tushman

 

Congruence Model to analyze the overall congruence in the

 

company ? they like the Input and Output analysis that this model

 

provides.

 

First, the company's executives are interested in the Inputs,

 

including the strategy. They are interested in getting an objective

 

opinion of what their critical inputs are and how they align with their

 

strategy. So I suggest that you very quickly brush up more on the

 

Congruence model, particularly for this assignment on inputs.

 

Second, we need to analyze how Whole Foods Market has been

 

doing in terms of its performance and how it stacks up against its

 

goals. We will do this at three levels: the overall organizational level,

 

the group level, and the individual level. The Congruence Model

 

explains this well. You should be up to speed on this model.

 

The executives also want to know how congruent the outputs are

 

across the three levels. Given your analysis of performance at each

 

of the three levels, are the interactions of these outputs congruent highly, somewhat, or very little? Make this determination and

 

support it with a logical argument using the information that you

 

obtain about Whole Foods Market's goals and performance.

 

REQUIRED READING:

 

Nadler, D. A., & Tushman, M. L. (1980). A model for diagnosing

 

organizational behavior. Organizational Dynamics, 9(2), 35-51.

 

doi:10.1016/0090-2616(80)90039-X Case Assignment Using the Nadler-Tushman Congruence Model, conduct an analysis

 

of Whole Foods Market's inputs and how they align with the

 

strategy, as well as its outputs.

 

For the analysis, I suggest that you start with strategy, since you

 

have already done some work on this aspect in your first report.

 

Review Whole Foods Market?s strategy and then determine which

 

one of Porter?s competitive strategies fits with this strategy. Then

 

review the company?s inputs and determine one or two specific

 

critical inputs from each input category: environment, resources,

 

and history.

 

Ultimately, I want you to determine how aligned the critical inputs

 

are with the strategy. Is there high congruence (alignment), some

 

congruence, or little to no congruence? I expect you to support your

 

claim with a good, logical argument using the information you have

 

collected.

 

In order to make this case, you first need to review the strategy and

 

then classify it as one of Porter?s competitive strategies. Then

 

identify the Key Input factors in the first three categories. Explain

 

why these are the critical input factors. Then determine how

 

congruent the three input factors are with the strategy.

 

Then use the Nadler-Tushman Congruence Module to analyze

 

Whole Foods Market's outputs. Start with the Organizational Level.

 

Identify the Outputs - what does it produce and sell? What are its

 

goals? How has it been performing? Then go the group level. What

 

are some groups that Whole Foods Market identifies, and the goals

 

and performance of these groups. Finally, discuss the Individual

 

level. Here you will find it difficult to get much detailed information,

 

so identify five to seven key jobs and their outputs. How can the

 

performance of these jobs be measured? Finally determine the

 

congruence of the outputs and make a strong argument for your

 

case.

 

Be sure to include references. Turn in the 6- to 8-page paper by the

 

end of the module.

 

KEYS TO THE ASSIGNMENT:

 

1. Discuss the organization?s strategy and classify it according to

 

Porter?s three generic competitive strategies.

 

2. Identify the most critical inputs in each of the first three categories and

 

justify why they are critical. Also explain what effect the inputs from one

 

category have on inputs from the other categories. How well does the 3. 4. 5. strategy fit with the environmental, resource and historical inputs you

 

identified?

 

Make a Case for your proposition as to how the Key Inputs support

 

(are congruent with) the Strategy. Specifically make a claim: ?The

 

inputs at Whole Foods Market consisting of Organizational

 

Environment factors, Internal Resource factors, and Historical Tradition

 

factors are [highly, partially, or minimally] congruent with the company?s

 

strategy.?

 

In order to make your case you need to identify the outputs of the

 

organization at each of three levels. Also identify the goals that it has

 

set and its current performance. Include the following:

 

Outputs at the organizational level are the products and/or services

 

that it provides to its customers. What are these and how does the

 

company categorize them? How does it measure its organizational

 

performance (e.g., sales, net profit, return on sales, return on assets,

 

market share, customer satisfaction, etc.). Provide some specific

 

performance data.

 

What are some ways the company identifies groups? For example, are

 

there geographic groups (or divisions), functional groups, etc. What are

 

the outputs of these groups? How does it (or how might it) measure

 

performance of these groups?

 

What are some of the key individual functions, and what are their

 

outputs? How do these outputs contribute to the group outputs? How

 

do they measure individual performance?

 

Evaluate how the outputs at the different levels interact with each other.

 

Determine if you think the congruence of the outputs is high, medium,

 

or low. Then make a strong case. It is very important that you support

 

your position with evidence and information that you have discussed

 

earlier in the report.

 

Support your analysis with objective evidence. Sources of information

 

for the entire project may include interviews, organizational documents

 

and reports, articles in newspapers, and trade publications. Be sure to

 

cite your sources and provide a list of references.

 

Write up your report in a 6- to 8-page paper and submit it by the end

 

of the module. Assignment Expectations

 

Your paper will be evaluated on the following seven points: Precision - Does the paper address the question(s) or task(s)? Breadth - Is the full breadth of the subject, that is, the Keys to the

 

Assignment, addressed? Depth - Does the paper address the topic in sufficient depth and

 

include the background readings and other background resources as

 

references? Critical thinking - Is the subject thought about critically, that is,

 

accurately, logically, relevantly, and precisely? Clarity - Is the writing clear and are the concepts articulated properly?

 

Are paraphrasing and synthesis of concepts the primary means of

 

responding to the questions or are points conveyed through excessive

 

use of quotations? Organization - Is the paper well written? Are the grammar, spelling, and

 

vocabulary appropriate for graduate-level work? Are headings included

 

in all papers longer than two pages? Referencing (citations and references) - Does the paper include

 

citations and quotation marks where appropriate? Are the references

 

from the background readings and assignment present and properly

 

cited? Are all the references listed in the bibliography present and

 

referred to via citation?

 

TIPS AND SUGGESTIONS You may use a simple diagram to highlight important factors. However,

 

do not use the diagram in lieu of valuable analysis (or to take up

 

valuable writing space) - it should be in addition to your paper of 6-8

 

pages of analysis. Just because you have written the minimum four pages does not mean

 

that you have adequately covered the topic. Err on the side of writing

 

more rather than less. Choose the data you use carefully. Is it relevant and important? Include a cover page and reference page, in addition to the 6-8 pages

 

of analysis described above. Include headings within the paper. Cite and reference all sources that you use in your work, including

 

those that you paraphrase. This means include citations and quotation

 

marks for direct quotes of more than five words, and citations for that

 

information which you have "borrowed" or paraphrased from other

 

sources.

 


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