Question Details


Using the Nadler-Tushman Congruence Model, conduct an analysis of Whole Foods Market's inputs and how they align with the strategy, as well as its outputs.

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Module 3 - Case




Assignment Overview




The Excellent Consulting Group


Communication from Art:


I reviewed your report regarding Organizational Diagnosis, and I


thought you did a nice job. I presented your recommendation to


ABC Company and Whole Foods Market, and had several


discussions with them.


They've finally decided that they want to use the Nadler-Tushman


Congruence Model to analyze the overall congruence in the


company ? they like the Input and Output analysis that this model




First, the company's executives are interested in the Inputs,


including the strategy. They are interested in getting an objective


opinion of what their critical inputs are and how they align with their


strategy. So I suggest that you very quickly brush up more on the


Congruence model, particularly for this assignment on inputs.


Second, we need to analyze how Whole Foods Market has been


doing in terms of its performance and how it stacks up against its


goals. We will do this at three levels: the overall organizational level,


the group level, and the individual level. The Congruence Model


explains this well. You should be up to speed on this model.


The executives also want to know how congruent the outputs are


across the three levels. Given your analysis of performance at each


of the three levels, are the interactions of these outputs congruent highly, somewhat, or very little? Make this determination and


support it with a logical argument using the information that you


obtain about Whole Foods Market's goals and performance.




Nadler, D. A., & Tushman, M. L. (1980). A model for diagnosing


organizational behavior. Organizational Dynamics, 9(2), 35-51.


doi:10.1016/0090-2616(80)90039-X Case Assignment Using the Nadler-Tushman Congruence Model, conduct an analysis


of Whole Foods Market's inputs and how they align with the


strategy, as well as its outputs.


For the analysis, I suggest that you start with strategy, since you


have already done some work on this aspect in your first report.


Review Whole Foods Market?s strategy and then determine which


one of Porter?s competitive strategies fits with this strategy. Then


review the company?s inputs and determine one or two specific


critical inputs from each input category: environment, resources,


and history.


Ultimately, I want you to determine how aligned the critical inputs


are with the strategy. Is there high congruence (alignment), some


congruence, or little to no congruence? I expect you to support your


claim with a good, logical argument using the information you have




In order to make this case, you first need to review the strategy and


then classify it as one of Porter?s competitive strategies. Then


identify the Key Input factors in the first three categories. Explain


why these are the critical input factors. Then determine how


congruent the three input factors are with the strategy.


Then use the Nadler-Tushman Congruence Module to analyze


Whole Foods Market's outputs. Start with the Organizational Level.


Identify the Outputs - what does it produce and sell? What are its


goals? How has it been performing? Then go the group level. What


are some groups that Whole Foods Market identifies, and the goals


and performance of these groups. Finally, discuss the Individual


level. Here you will find it difficult to get much detailed information,


so identify five to seven key jobs and their outputs. How can the


performance of these jobs be measured? Finally determine the


congruence of the outputs and make a strong argument for your




Be sure to include references. Turn in the 6- to 8-page paper by the


end of the module.




1. Discuss the organization?s strategy and classify it according to


Porter?s three generic competitive strategies.


2. Identify the most critical inputs in each of the first three categories and


justify why they are critical. Also explain what effect the inputs from one


category have on inputs from the other categories. How well does the 3. 4. 5. strategy fit with the environmental, resource and historical inputs you




Make a Case for your proposition as to how the Key Inputs support


(are congruent with) the Strategy. Specifically make a claim: ?The


inputs at Whole Foods Market consisting of Organizational


Environment factors, Internal Resource factors, and Historical Tradition


factors are [highly, partially, or minimally] congruent with the company?s




In order to make your case you need to identify the outputs of the


organization at each of three levels. Also identify the goals that it has


set and its current performance. Include the following:


Outputs at the organizational level are the products and/or services


that it provides to its customers. What are these and how does the


company categorize them? How does it measure its organizational


performance (e.g., sales, net profit, return on sales, return on assets,


market share, customer satisfaction, etc.). Provide some specific


performance data.


What are some ways the company identifies groups? For example, are


there geographic groups (or divisions), functional groups, etc. What are


the outputs of these groups? How does it (or how might it) measure


performance of these groups?


What are some of the key individual functions, and what are their


outputs? How do these outputs contribute to the group outputs? How


do they measure individual performance?


Evaluate how the outputs at the different levels interact with each other.


Determine if you think the congruence of the outputs is high, medium,


or low. Then make a strong case. It is very important that you support


your position with evidence and information that you have discussed


earlier in the report.


Support your analysis with objective evidence. Sources of information


for the entire project may include interviews, organizational documents


and reports, articles in newspapers, and trade publications. Be sure to


cite your sources and provide a list of references.


Write up your report in a 6- to 8-page paper and submit it by the end


of the module. Assignment Expectations


Your paper will be evaluated on the following seven points: Precision - Does the paper address the question(s) or task(s)? Breadth - Is the full breadth of the subject, that is, the Keys to the


Assignment, addressed? Depth - Does the paper address the topic in sufficient depth and


include the background readings and other background resources as


references? Critical thinking - Is the subject thought about critically, that is,


accurately, logically, relevantly, and precisely? Clarity - Is the writing clear and are the concepts articulated properly?


Are paraphrasing and synthesis of concepts the primary means of


responding to the questions or are points conveyed through excessive


use of quotations? Organization - Is the paper well written? Are the grammar, spelling, and


vocabulary appropriate for graduate-level work? Are headings included


in all papers longer than two pages? Referencing (citations and references) - Does the paper include


citations and quotation marks where appropriate? Are the references


from the background readings and assignment present and properly


cited? Are all the references listed in the bibliography present and


referred to via citation?


TIPS AND SUGGESTIONS You may use a simple diagram to highlight important factors. However,


do not use the diagram in lieu of valuable analysis (or to take up


valuable writing space) - it should be in addition to your paper of 6-8


pages of analysis. Just because you have written the minimum four pages does not mean


that you have adequately covered the topic. Err on the side of writing


more rather than less. Choose the data you use carefully. Is it relevant and important? Include a cover page and reference page, in addition to the 6-8 pages


of analysis described above. Include headings within the paper. Cite and reference all sources that you use in your work, including


those that you paraphrase. This means include citations and quotation


marks for direct quotes of more than five words, and citations for that


information which you have "borrowed" or paraphrased from other




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