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Answered: - MARK343INTERNATIONAL MARKETINGPSB T1/2016 Assessment Task


Dear Sir,

My subject is International Marketing, and for this group assessment (Market Planing) is continue our the first assignment Situation analysis about Hulu company expand its operation into Singapore.( The subject Outline shows the detail for the first and second assessment and I also will upload my first essay I have done).The essay also should follow the Marking Criteria that I upload and do the Introduction and Marketing theory those two parts. For my parts, 150 words for Introduction and 440 words for Marketing theory. The first part is Introduction, Sir u can read my first assessment firstly and do this parts. The second part is Marketing theory, after our members discuss, I need write about the 7Ps model( Only 1 model) related our case, and Adoptation ?Standardization I also need do. Actually, just follow our Marketing Criteria and the first assessment I done( situation analysis), write the Introduction and Marketing theory those two parts according to I mentions. I need collect the answer before tomorrow 1:00Pm Singapore time. The Marketing theory part is very important, do this part carefully follow our Marketing Criteria! Thanks!


MARK343INTERNATIONAL MARKETINGPSB T1/2016

 

Assessment Task 2 International Marketing Plan 30% (Group) Marking Criteria

 

Marking Content

 

Executive Summary: including report aims, findings, brief details of marketing strategies,

 

recommendations and conclusion

 

Introduction: report?s significance, objectives, strategies used to meet those objectives,

 

snapshot of company and industry description including the target country

 

Marketing theory (analytical models): clear description of models, objectives, strengths

 

and weakness of models, rationale for use

 

Situation Analysis (clear description of findings)

 

Company Analysis: Mission, vision, profit, market share, objectives and structure

 

Macro Environment Analysis: PESTLE analysis

 

Competitor and Industry Analysis: Porter?s Five Forces Analysis (or others)

 

Customer Environment: Customer analysis ? segmentation, consumer decision making

 

Collaborators: Distributors, suppliers, strategic alliances, government agencies

 

Strategy Formulation

 

SWOT Analysis

 

Identification of problem(s) and statement(s) of possible strategies

 

Segmentation, targeting and positioning

 

Overarching strategy: selection, identification, and recommendation of strategy/-ies: e.g.

 

Ansoff?s, Porter?s, Product Life Cycle strategy

 

Marketing Objectives: SMART (specific, measurable, attainable, relevant, time)

 

Market Entry Mode: e.g. Internet, export, import, distributor, direct sales, licensing and

 

franchising, strategic alliance joint venture, foreign direct investment

 

Marketing Mix Strategies

 

Product: core, actual and support components

 

Price: price setting strategy/-ies

 

Place: channel strategy/-ies (consider 6 c?s)

 

Promotion: communication plan

 

Conclusions: present orientation, succinct summary of the report (no new information)

 

Recommendations: should be SMART!

 

Presentation Guidelines

 

Met set criteria ? refer to the subject guideline

 

Well-presented and laid out, logical structure, professional style

 

Complied with report length requirement (page or word count)

 

Illustrated graphics where appropriate (either in report or appendix), if any

 

Attended to details ? proof-reading

 

Demonstration of investigative and research skills (relevant facts and figures)

 

Capacity of analysis of information and critical thinking

 

Depth of research and research limitations including at least 15 academic references (not

 

older than 5 years) that describe theory behind the selected analytical models/strategies,

 

relevant academic/industry journals/websites (no Wikipedia), textbooks.

 

Quality (accuracy) of secondary data sources and referencing

 

TOTAL MARKS

 

Comments:

 


 

1

 


 

Maximum

 

Marks

 

10

 

5

 

10

 

10

 


 

20

 


 

5

 

15

 


 

5

 

5

 

5

 


 

10

 


 

100

 


 

Actual

 

Marks

 


 

 


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