My subject is International Marketing, and for this group assessment (Market Planing) is continue our the first assignment Situation analysis about Hulu company expand its operation into Singapore.( The subject Outline shows the detail for the first and second assessment and I also will upload my first essay I have done).The essay also should follow the Marking Criteria that I upload and do the Introduction and Marketing theory those two parts. For my parts, 150 words for Introduction and 440 words for Marketing theory. The first part is Introduction, Sir u can read my first assessment firstly and do this parts. The second part is Marketing theory, after our members discuss, I need write about the 7Ps model( Only 1 model) related our case, and Adoptation ?Standardization I also need do. Actually, just follow our Marketing Criteria and the first assessment I done( situation analysis), write the Introduction and Marketing theory those two parts according to I mentions. I need collect the answer before tomorrow 1:00Pm Singapore time. The Marketing theory part is very important, do this part carefully follow our Marketing Criteria! Thanks!
MARK343INTERNATIONAL MARKETINGPSB T1/2016
Assessment Task 2 International Marketing Plan 30% (Group) Marking Criteria
Executive Summary: including report aims, findings, brief details of marketing strategies,
recommendations and conclusion
Introduction: report?s significance, objectives, strategies used to meet those objectives,
snapshot of company and industry description including the target country
Marketing theory (analytical models): clear description of models, objectives, strengths
and weakness of models, rationale for use
Situation Analysis (clear description of findings)
Company Analysis: Mission, vision, profit, market share, objectives and structure
Macro Environment Analysis: PESTLE analysis
Competitor and Industry Analysis: Porter?s Five Forces Analysis (or others)
Customer Environment: Customer analysis ? segmentation, consumer decision making
Collaborators: Distributors, suppliers, strategic alliances, government agencies
Identification of problem(s) and statement(s) of possible strategies
Segmentation, targeting and positioning
Overarching strategy: selection, identification, and recommendation of strategy/-ies: e.g.
Ansoff?s, Porter?s, Product Life Cycle strategy
Marketing Objectives: SMART (specific, measurable, attainable, relevant, time)
Market Entry Mode: e.g. Internet, export, import, distributor, direct sales, licensing and
franchising, strategic alliance joint venture, foreign direct investment
Marketing Mix Strategies
Product: core, actual and support components
Price: price setting strategy/-ies
Place: channel strategy/-ies (consider 6 c?s)
Promotion: communication plan
Conclusions: present orientation, succinct summary of the report (no new information)
Recommendations: should be SMART!
Met set criteria ? refer to the subject guideline
Well-presented and laid out, logical structure, professional style
Complied with report length requirement (page or word count)
Illustrated graphics where appropriate (either in report or appendix), if any
Attended to details ? proof-reading
Demonstration of investigative and research skills (relevant facts and figures)
Capacity of analysis of information and critical thinking
Depth of research and research limitations including at least 15 academic references (not
older than 5 years) that describe theory behind the selected analytical models/strategies,
relevant academic/industry journals/websites (no Wikipedia), textbooks.
Quality (accuracy) of secondary data sources and referencing
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