I have another for you, but this is PowerPoint. I will send you some files you need, which I got from the course. If you need anything else please let me know.
Regarding the speakers, please use a female voice. If you cannot find a girl to record, please let me know. This document, you still need to follow APA.
Please kindly help me to make the power point with some good colours :)
Applying Business-to-Business Marketing Concepts
For this, you will compile a PowerPoint presentation discussing topics learned in this course. This shouldminimally include the following concepts:
1. Differentiate between B2B and B2C marketing including an analysis of several strategic marketing B2B models.
2. Examine the importance of CRM within the B2B organization.
3. Discuss the organizational buying complexities of a B2B sales cycle.
4. Analyze how a B2B marketer might use each of the elements of the marketing mix to effectively market theirproducts.
5. Explain the importance of e-commerce within the B2B organization.
6. Explain how global competition will impact B2B marketing.
7. Describe how B2B marketing ethics might be different than B2C marketing ethics.
Download the PDF file, ?Adding Audio to PowerPoint,? for instructions on how to complete the process. Your PowerPoint length should be 10-12 slides, not including the title slide and a reference slide. Use of speaker notes is required as well. All sources used, including the textbook, must be referenced; paraphrased and quoted material musthave accompanying citations. All references and citations used must be in APA style.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
UNIT I STUDY GUIDE
An Introduction to Business-toBusiness Marketing
Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Differentiate between business-to-business (B2B) and business-to-consumer (B2C) marketing.
1.1 Compare strategic operations for business-to-business and business-to-consumer models.
1.2 Summarize how the business-to-business company operates.
2. Analyze several strategic marketing B2B models.
2.1 Analyze a real-life B2B company with respect to their strategic marketing techniques.
3. Examine the importance of developing relationships with customers, suppliers, and buyers within the
3.1 Describe why the development of strong relationships is particularly important in the B2B world.
A Business Marketing Perspective
Organizational Buying Behavior
Business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are within two
considerably different environments. B2B suggests that a business is selling to another business, where B2C
suggests that a business is selling directly to the consumer. Under the B2B model, the business could be
selling to other businesses as well as government bodies, non-profit agencies, manufacturers, distributors,
wholesalers, or other institutions such as hospitals. While the customer in the B2B setting is very different
than that in the B2C setting, the ultimate goal in both scenarios is to understand customers and their value
proposition with an ultimate goal of satisfying their needs. Hutt and Speh (2013) discuss how this can be
achieved through the points of parity and the points of difference. With respect to the points of parity, the
value of the offering is basically the same as the competition. With respect to the points of difference, the
value of the offering is different than the competitor, with the goal to be better than the competition (Hutt &
Speh, 2013). Differentiating oneself from the competitors in a positive sense will ultimately lead to a
One of the main differences between B2B and B2C is the simple fact that while developing relationships with
your customers and suppliers is always important, the relationships within the B2B world are absolutely dire.
The relationship might be considered somewhat of a partnership that thrives on the sharing of objectives,
mission, vision and strategies, and building a team atmosphere towards the profitability of both businesses.
The typical B2B purchase tends to be of much larger volumes than the B2C, thus placing a greater stake on
the overall purchase. This also could be looked at as a greater risk for the purchasing organization. Because
of this, the B2B purchase tends to involve multiple decision makers within the organization. Generally
speaking, these characteristics offer opportunities as well as challenges for the marketing manager within an
Organizational buying behavior should be considered a process vs. an isolated event. Figure 2.1, on page 17
of your textbook (Hutt & Speh, 2013), provides a nice overview of the eight steps in the process, beginning
with problem recognition and ending with the selection of order and the performance review. There are three
MBA 5871, Business-to-Business Marketing
basic types of business purchasing situations that will determine the specific strategy STUDY GUIDE
UNIT x that might be utilized.
These purchasing situations are described below:
New task: In this buying scenario, the problem and product/service to be purchased is completely
different from previous purchases. As expected, a significant amount of information and time are
invested in analyzing the alternatives.
Straight re-buy: In this buying scenario, the problem and product/service to be purchased is exactly
the same as what has been purchased earlier. Little information is required.
Modified re-buy: In this buying scenario, the product/service to be purchased is similar but has some
modifications such as color, style, or quality modifications, to name a few. This involves limited
problem-solving but does require some additional information.
The external environmental concerns are a significant consideration within both the B2B as well as B2C
world. Borrowing from the management discipline, the PEST Analysis provides a solid tool in assisting with
The crux of this tool is that a marketer needs to analyze how changes in the political, economic, socio-cultural
and technological environment will affect their company. The below chart provides details on each of these
As laws and the political environment change,
the impact is felt by most companies. Food
companies are particularly impacted by
changes in the FDA regulations. Changes in
political leaders could change how the
government functions. Additionally, tax
legislation is impacted by the political leaders.
Changes in the state of the economy will
impact many companies. For instance, in 2008
when the economy took a dive, the automobile
and housing industries suffered.
As the structure of our society changes, their
needs will change as well. Even within the B2B
structure, the ultimate consumer affects the
B2B purchasing. An example of socio-cultural
impact is as the Hispanic and Asian
populations continue to grow in the United
States, overall needs will change as well.
Advancements in technology have impacted
EVERY business in a multitude of ways. The
degree of impact that these technological
advancements have on an individual
businesses will vary.
Once there is a good understanding of the external environment, the buying center needs to be analyzed.
This involves looking at the multiple decision-makers involved with the purchase. Beginning with the
gatekeeper, this individual basically controls the information that will be viewed by the other decision makers.
The influencers tend to be the technical individuals that will provide specs and other technical information
necessary to make an informed decision. The deciders are the individuals that are empowered to actually
make the decisions. Finally, the buyer is the individual that does not have formal authority to make the
decisions but tends to handle the administrative work involved with the buying decision. All members of the
B2B buying decision making process play an important role in the overall buying process within the
organization. Having these multiple decision makers usually provides a challenge to sellers but it generally
increases the preciseness of the buying decisions within the B2B environment.
MBA 5871, Business-to-Business Marketing
UNIT x STUDY GUIDE
Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: SouthWestern.
In this video you will learn the basics of B2C and B2B advertising.
Zobel, T. (2012, December 17). B2C vs. B2B: The basics [Video File]. Retrieved from
In order to access the resources below, you must first log into the myCSU Student Portal and access the
ABI/INFORM Complete database within the CSU Online Library.
This article talks about the importance of making marketing more personal for the average consumer.
Maddox, K. (2015). B to B marketing must be more human. Advertising age, 86(1).
This article explains the importance of moving on from the traditional sales funnel.
Tesseras, L. (2014, October 14). Salesforce: B2B marketers need to forget the traditional sales funnel.
MBA 5871, Business-to-Business Marketing
This question was answered on: Sep 18, 2020
Buy this answer for only: $15
This attachment is locked
We have a ready expert answer for this paper which you can use for in-depth understanding, research editing or paraphrasing. You can buy it or order for a fresh, original and plagiarism-free copy from our tutoring website www.aceyourhomework.com (Deadline assured. Flexible pricing. TurnItIn Report provided)
Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
About this QuestionSTATUS
Sep 18, 2020EXPERT
GET INSTANT HELP/h4>
We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.
You can also use these solutions:
- As a reference for in-depth understanding of the subject.
- As a source of ideas / reasoning for your own research (if properly referenced)
- For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
NEW ASSIGNMENT HELP?
Order New Solution. Quick Turnaround
Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.
WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN YOUR SET DEADLINE.