Design a new product to sell -> (product has already been set in guidelines).
Our new product is called a "Party Platter". It is basically a big snack box which contains favorite snack such mozzarella sticks, chicken nuggets, nachos, chips, sauces, and etc, all of that is for when making a party in a way you just buy that and that will be enough for the party or gathering, our main focus is on sports events so soccer matches and such. My part is only part 2 , so just focus on those parts and explain it in 5 slides, So again my part is part 2 which is segmentation and targeting. please let me know if you have any questions.
MKT 300 Team Assignment 2
The Product/Service Project is an assignment
geared toward getting you to think more like
a marketing manager and apply course
concepts to your new product/service.
You will be required to create a UNIQUE
product/service and talk about the marketing
issues you will face.
You will draw upon class concepts to
articulate your strategy for segmenting,
targeting, positioning, and developing the
marketing mix for your product/service.
The deliverable for this assignment is a 15slide presentation.
Remember, in real life, you would be pitching
this to very busy executives. Brevity is greatly
appreciated. You will not lose points for
keeping it short and sweet!
You will also be graded on grammar and
spelling; nothing undermines you?re credibility
like a mispalled word or incomplete sentence.
Part 1: Industry Choice
Part 2: Segmenting and Targeting
Part 3: Positioning with the Marketing Mix
Everything in yellow is EXAMPLE.
Answer the questions:
What segmentation scheme will you use?
Behavioral (volume usage)
Demographic (age and sex)
What is your reasoning for choosing these
Behavioral (volume usage): people who go to
the doctor more often are likely to be more
interested in alternative ways to receive health
Age: people?s health concerns tend to change
depending on their age group
Sex: men and women have very different health
needs, and some of these are more easily
treated online than others
Part 2.1: Segmenting
Answer the questions:
What market segments do you plan to target?
Women age 18 ? 45 who receive health care more than six
times per year
What is your reasoning for choosing these targets?
Women: we plan to focus on women?s health services so we can
specialize and give exemplary care
Between the ages of 18 and 45: legally old enough to sign
consent for online medical services, but young enough that they
are comfortable with new technologies and online offerings.
Health care more than six times a year: high volume users are
likely to value the convenience that an online health care
provider can provide. Additionally, because they already visit
the doctor quite often, they are likely to be repeat customers,
which will require fewer marketing resources to retain as we
build our business.
(Possible reasons could be they are currently underserved, have
high profit potential, are a large segment with little competition,
large disposable income, etc)
Part 2.3: Targeting
CSIMarket (2015), Healthcare Facilities
Industry Growth, retrieved on January 4,
Your works cited slide does not count
toward your 15-slide maximum.
This question was answered on: Sep 18, 2020
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