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Answered: - Design a new product to sell -> (product has already be


Design a new product to sell -> (product has already been set in guidelines).


Our new product is called a "Party Platter". It is basically a big snack box which contains favorite snack such mozzarella sticks, chicken nuggets, nachos, chips, sauces, and etc, all of that is for when making a party in a way you just buy that and that will be enough for the party or gathering, our main focus is on sports events so soccer matches and such. My part is only part 2 , so just focus on those parts and explain it in 5 slides, So again my part is part 2 which is segmentation and targeting. please let me know if you have any questions.


Product/Service

 

Development

 


 

{

 


 

MKT 300 Team Assignment 2

 


 


 


 


 


 


 


 

The Product/Service Project is an assignment

 

geared toward getting you to think more like

 

a marketing manager and apply course

 

concepts to your new product/service.

 

You will be required to create a UNIQUE

 

product/service and talk about the marketing

 

issues you will face.

 

You will draw upon class concepts to

 

articulate your strategy for segmenting,

 

targeting, positioning, and developing the

 

marketing mix for your product/service.

 


 

Project Overview

 


 


 


 

The deliverable for this assignment is a 15slide presentation.

 


 


 


 

Remember, in real life, you would be pitching

 

this to very busy executives. Brevity is greatly

 

appreciated. You will not lose points for

 

keeping it short and sweet!

 


 


 


 

You will also be graded on grammar and

 

spelling; nothing undermines you?re credibility

 

like a mispalled word or incomplete sentence.

 


 

General

 


 


 


 

Part 1: Industry Choice

 


 


 


 

Part 2: Segmenting and Targeting

 


 


 


 

Part 3: Positioning with the Marketing Mix

 


 


 


 

Everything in yellow is EXAMPLE.

 


 

Project Requirements

 


 


 


 

Answer the questions:

 


 


 

What segmentation scheme will you use?

 


 


 


 


 


 

Behavioral (volume usage)

 

Demographic (age and sex)

 


 

What is your reasoning for choosing these

 

segmentation schemes?

 


 


 


 


 


 


 

Behavioral (volume usage): people who go to

 

the doctor more often are likely to be more

 

interested in alternative ways to receive health

 

care

 

Age: people?s health concerns tend to change

 

depending on their age group

 

Sex: men and women have very different health

 

needs, and some of these are more easily

 

treated online than others

 


 

Part 2.1: Segmenting

 


 


 


 

Answer the questions:

 


 


 

What market segments do you plan to target?

 


 


 


 


 

Women age 18 ? 45 who receive health care more than six

 

times per year

 


 

What is your reasoning for choosing these targets?

 


 


 


 


 


 


 


 


 

Women: we plan to focus on women?s health services so we can

 

specialize and give exemplary care

 

Between the ages of 18 and 45: legally old enough to sign

 

consent for online medical services, but young enough that they

 

are comfortable with new technologies and online offerings.

 

Health care more than six times a year: high volume users are

 

likely to value the convenience that an online health care

 

provider can provide. Additionally, because they already visit

 

the doctor quite often, they are likely to be repeat customers,

 

which will require fewer marketing resources to retain as we

 

build our business.

 

(Possible reasons could be they are currently underserved, have

 

high profit potential, are a large segment with little competition,

 

large disposable income, etc)

 


 

Part 2.3: Targeting

 


 


 


 


 


 

CSIMarket (2015), Healthcare Facilities

 

Industry Growth, retrieved on January 4,

 

2016 from

 

http://csimarket.com/Industry/Industry_

 

Growth.php?ind=

 

802

 

Your works cited slide does not count

 

toward your 15-slide maximum.

 


 

Works Cited

 


 

 


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