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Answered: - Project Report Guideline (MKTG 3260) Overview Course proje


Development of a global digital marketing plan for e-Commerce and mobile commerce. Select a global U.S. firm or organization.?

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Project Report Guideline

 

(MKTG 3260)

 

Overview

 

Course project involves conducting mobile and digital marketing strategy analysis of a global

 

U.S. firm. You are working for this company as a management team to improve its global

 

mobile and digital marketing activities for digital commerce. The first thing to do for the course

 

project is to select a current global U.S firm or organization that sells physical products or

 

services.

 

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Selecting a global U.S. firm or organization:

 

The first step in the project report is to select a firm or organization. You must choose a

 

firm or organization whose corporate name (or brand name) starts with the first

 

letter of your last name. For example, if you name is John Doe, then you must choose a

 

firm or organization whose corporate or brand name starts with ?D?.

 

Focus on global digital and mobile marketing strategy

 

Your report should include global digital and mobile marketing activities of and

 

recommendations for U.S market as well as at least two regions of the world (e.g.,

 

Europe, East Asia, Middle East regions) of the selected firm or organization.

 


 

The goal here is to analyze and improve an existing firm or organization so that your team can

 

help that digital and mobile commerce generates more consumer engagement, e-loyalty, revenue,

 

and profits for the firm or organization. Please present your project report in such a way that (1)

 

you are factually correct, (2) it is interesting to read, and (3) practical insights about how the firm

 

uses the digital and mobile marketing strategies in global market place and digital space are

 

highlighted in the report. For the project report, the use of tables, graphs, charts, pictures, clipart, games, and video files -- anything that helps to make your point is strongly encouraged and

 

will be rewarded in grading.

 

Project Report Options

 

You can complete the course project as either a group project (option 1) or an individual project

 

(option 2). Please write your report following the Project outline template.

 

Option 1: Group Project Report

 

Your group paper should be approximately twenty-five pages plus the references, and should

 

incorporate at least 20 different reference sources and/or web sites. Reference sources can be

 

academic sources, such as the Journal of Marketing, or practitioner sources, like Business Week

 

and Wall Street Journal. Web sites should be related to the topic (however, corporate web sites

 

such as http://www.microsoft.com/ typically would not be appropriate towards this total.) The

 

Course Project Guideline by Prof. J. Lim. This guideline is to be used only by Mktg3260 students for completing the course requirements.

 

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report should use one report style (e.g., APA or MLA style) consistently. The report should be

 

double spaced, and use one-inch margin and Times New Roman font 12 throughout the report.

 

For this option, you need to form your own team through the team formation Bb9 link. A group

 

can have up to four members. Each team needs to submit only one group project report through

 

the Bb9 Assignment site not by email. For this purpose, select a team leader (or representative)

 

and the selected team leader (or representative) should submit the team report.

 

Option 2: Individual Project Report

 

Your individual paper should be approximately fifteen pages plus the references, and should

 

incorporate at least 10 different reference sources and/or web sites. Reference sources can be

 

academic sources, such as the Journal of Marketing, or practitioner sources, like Business Week

 

and Wall Street Journal. Web sites should be related to the topic (however, corporate web sites

 

such as http://www.microsoft.com/ typically would not be appropriate towards this total.) The

 

report should use one report style (e.g., APA or MLA style) consistently. The report should be

 

double spaced, and use one-inch margin and Times New Roman font 12 throughout the report.

 

You need to submit your individual project report through the Bb9 Assignment site not by email.

 


 

Course Project Guideline by Prof. J. Lim. This guideline is to be used only by Mktg3260 students for completing the course requirements.

 

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