Discuss club med as per outline below
Table of Contents
Executive Summary. 2
Ansoff Matrix. 6
Bowman?s strategy clock. 7
SWOT Analysis. 8
Internal environment 8
External environment 10
Micro/macro environmental analysis. 11
PESTLE Analysis. 11
Market Analysis. 13
Competitor analysis. 14
Porter?s Five Forces. 14
Market segmentation. 15
Positioning strategy. 17
Cost evaluation. 17
Critical Issue. 18
Promotional Strategy. 19
7P?s of Marketing Mix. 20
Risk assessment 21
This is a report on the internationalization of Club Med. The Club Med...
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