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Answered: - Discuss the alternative strategy for Feather. use these he


Discuss the alternative strategy for Feather. use these headlines


Executive Summary. 3

Introduction. 4

Mission statement. 4

Strategic plan goals. 4

Strategy development for Blue Feathers Limited. 5

Corporate Strategy. 5

Business strategy. 6

Operational strategy. 6

Strategic initiatives. 7

Market segmentation. 7

Demographic segmentation. 7

Geographical segmentation. 7

Management and personnel 8

Legal structure. 8

Marketing mix. 8

Promotion. 8

Product. 9

Pricing. 9

Place/distribution. 10

Domestic tourism.. 11

Resource plan. 11

Implementation and control 12

Conclusion. 12

References. 13


Running head: ALTERNATIVE STRATEGIC PLAN: BLUE FEATHERS LIMITED

 


 

Alternative Strategic Plan: Blue Feathers Limited

 

Name

 

Institution

 


 

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ALTERNATIVE STRATEGIC PLAN: BLUE FEATHERS LIMITED

 


 

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