Discuss the alternative strategy for Feather. use these headlines
Executive Summary. 3
Mission statement. 4
Strategic plan goals. 4
Strategy development for Blue Feathers Limited. 5
Corporate Strategy. 5
Business strategy. 6
Operational strategy. 6
Strategic initiatives. 7
Market segmentation. 7
Demographic segmentation. 7
Geographical segmentation. 7
Management and personnel 8
Legal structure. 8
Marketing mix. 8
Domestic tourism.. 11
Resource plan. 11
Implementation and control 12
Running head: ALTERNATIVE STRATEGIC PLAN: BLUE FEATHERS LIMITED
Alternative Strategic Plan: Blue Feathers Limited
ALTERNATIVE STRATEGIC PLAN: BLUE FEATHERS LIMITED
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