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Answered: - Discussion Board (A Retailer Case Study): Zappos, the worl


Discussion Board ?(A Retailer Case Study):


Zappos?, the world?s largest online shoe retailer, discusses its commitment to social responsibility and to ethical behavior. Developing employee activities and long-term relationships with charitable organizations allows Zappos to ingrain the importance of helping the greater good into its organizational culture. Zappos culture also guides its employees to make ethical decisions (Lamb, Hair, & McDaniel, 2014). To learn more about Zappos, review the company blog below with the Ethics and Social Responsibility concepts learned in Chapter 3 in mind:?

To learn how a company employs Corporate Social Responsibility, watch the following video on Zappos?here, http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch03.html


Write responses to the following questions:?

  1. 1. Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving??
  2. 2. Visit and explore the?Zappos blog, blogs.zappos.com. How is Zappos using this website to practice Corporate Social Responsibility??
  3. 3. At which level of the pyramid of corporate social responsibility is Zappos operating? Why??
  4. 4.?At?which?level?of?morality?does?Zappos?appear?to?operate??Why?

Minimum of 100 words for discussion

 


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