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Answered: - Discussion Board Forum Replies Instructions You will then

Discussion Board Forum Replies Instructions

You will then reply to 2 different classmates' threads with a thoughtful consideration of the Discussion Board Forum thread topic and marketing application made by the student initiating the thread. Each reply must be at least 250 words each, not including abstract, title page, or references. start the reply off with I enjoyed reading your discussion, but also and add on other information about their discussion and reference. here is the discussion to reply too. Thank you

Marketing concept is an idea that started to be developed in the 1950?s. Many American firms changed from mainly focusing on their own goal to also trying to satisfy the consumer?s needs. The four Ps are product, price, promotion and place. These are the controllable factors in a marketing plan because you can change any or all of the four Ps in order to enhance the effectiveness of the plan or solve a marketing issue. ?Ruth Stafford Peale, wife of the Rev. Norman Vincent Peale, coined the phrase, find a need and fill it? (Natiello, 2014). Many successful organizations have used this phrase as the beginning of their marketing plan. One such organization that comes to mind is Frito-Lay. They have taken products to a whole new level by reformulating existing products and adding new products to their selection every few months. They are doing some sort of promotion continually in the form of coupons, discounting the price, contests and many more. Finally, their product selection can be found in almost every retail outlet in the United States. Frito-Lay has had excellent success with not only finding a need and filling it but also creating a need in the consumer that they didn?t know they had until the new products were offered.
Marketing is the development and presentation of information about a product which can include goods, services or ideas. The buyers and sellers both should benefit from the transaction. Sales is the transaction of exchange for a product or service.
Because marketing ?is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large? (Kerin & Hartley, p. 4), I think that there is a place in church operations to utilize some forms of marketing. Just by narrowing Kerin & Hartley?s definition to the application of marketing by the church; they are communicating a benefit for society at large. This in essence is what the church is supposed to be focused on. Love God and love people, which according to Jesus, these two are the greatest of all the commandments. In their essay, ?Church Marketing ? Concept and Utility,? Angheluta, Strambu-Dima, & Zaharia, (2009) states that the main purpose of an organization is to satisfy the expectations of certain target groups. If the organization has no clients, the reason of the existence of that organization disappears. In consequence, the structure and activity of the organization must be projected and executed in order to ensure the correlation between the products of the organization and the needs, desires, wants and expectations of the target group (p.173). How will the hurting people know unless the church shows hurting people that there is a safe place to get their hurts healed? I believe that we are all using sales and marketing every day in all of our interactions with each other.
The generational cohorts described in the text are the baby boomers, Generation X and Generation Y. The baby boomer generation have begun to enter retirement and are focused on the second half of their life. Baby boomers had fewer children than their parents which is known as Generation X. Generation X was better educated than any previous generation and are supportive of racial and ethnic diversity. They are self-reliant and do a lot of business travel. Generation Y is making the biggest impact when it comes to sustainability. They exert their influence in many arenas. Since social media has such an impact in our lives, Generation Y is making their voice known on many of the biggest issues that is facing the future generations.
There is an A.A.R.P. TV commercial showing a father and daughter at the kitchen table. The father is feeding the daughter some lunch. She refuses to eat the bowl of soup so he makes airplane noises to get her to take a bite. The scene then changes to a much older father and an older daughter. She then tries to feed him some lunch and he refuses to take a bite. She proceeds to make airplane sounds to get him to eat and it appears that he remembers the previous scene from years before because a smile appears across his face. Then the words appear ?Roles change. Without us noticing. Let us help you in your new role?. This advertisement is marketing to baby boomers.
The beliefs of each subsequent generation is influenced by the previous generations. Depending on what they were taught, will depend on what their perspective is. However, every person that has ever been born has the same basic needs regardless of which generation they were born into. The need to be loved and have a sense of purpose. Because ?Jesus Christ is the same yesterday, today and forever? (Hebrews 13:8 NKJV), He is the answer to the basic need to be loved and have a purpose. Therefore no matter what the perspective of each generation, it makes no difference when it comes to these basic human needs.



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