Discussion question needs to be completed by 6 pm this evening. Monday (3/28)
150-200 words per question.
Details are provided in ?the attached file.
Behavioral targeting: ?Behavioral targeting uses information collected from an individual?s webbrowsing behavior (e.g., the pages that they have visited or the searches they have conducted)
to select advertisements to display.? (Chen &Stallaert, 2014, p. 430)1
Learn about Behavioral Targeting. Some sources include:
The Curly Fry Conundrum: Why social media "likes" say more than you might think J. Golbeck, TedTalk, 10/2013. Also use Wikipedia and other sources. Then, using the information from
the talk, Wikipedia AND at least one other good source, do the following:
Make a case FOR behavioral targeting. Rely on the advantages of engaging in this practice, why
it is appropriate, etc.
Make a case AGAINST behavioral targeting. Discuss the disadvantages of engaging in this
practice, why it may be wrong, etc.
State your position on this issue ? for or against, and explain.
Post your answers to the above items. Take care to consider multiple perspectives (the consumer's, the
business, service providers, etc.) Post a short paragraph to each of the items above, about 150-200
words for each.
This question was answered on: Sep 18, 2020
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