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Answered: - Behavioral targeting: "Behavioral targeting uses info


Discussion question needs to be completed by 6 pm.

150-200 words for each 3 questions.?

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Behavioral targeting: ?Behavioral targeting uses information collected from an individual?s webbrowsing behavior (e.g., the pages that they have visited or the searches they have conducted)

 

to select advertisements to display.? (Chen &Stallaert, 2014, p. 430)1

 


 

Learn about Behavioral Targeting. Some sources include:

 

The Curly Fry Conundrum: Why social media "likes" say more than you might think J. Golbeck, TedTalk, 10/2013. Also use Wikipedia and other sources. Then, using the information from

 

the talk, Wikipedia AND at least one other good source, do the following:

 

1.

 

Make a case FOR behavioral targeting. Rely on the advantages of engaging in this practice, why

 

it is appropriate, etc.

 

2.

 

Make a case AGAINST behavioral targeting. Discuss the disadvantages of engaging in this

 

practice, why it may be wrong, etc.

 

3.

 

State your position on this issue ? for or against, and explain.

 

Post your answers to the above items. Take care to consider multiple perspectives (the consumer's, the

 

business, service providers, etc.) Post a short paragraph to each of the items above, about 150-200

 

words for each.

 


 

 


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