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Answered: - Discussion Topic 1: Product Strategy (100 word min discuss


Discussion Topic 1: Product Strategy????????????????? (100 word min discussion board)?

What is your favorite brand of sandwich cookie? If you are like most Americans, chances are it is Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they are wrong. Sunshine first marketed its Hydrox sandwich cookie in 1908. Hydrox thrived until 1912, when Nabisco (now part of Kraft) launched Oreo. With Nabisco?s superior distribution and advertising, Hydrox was soon outmatched. By 1998, Hydrox sales totaled $16 million, while Oreo?s revenues were at $374 million. Hydrox has been purchased by Keebler (subsequently purchased by Kellogg), whose elves are trying to give the cookie a major facelift. You are part of the Keebler team deciding what to do with the Hydrox brand.

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Running head: PRODUCT STRATEGY

 


 

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Discussion Topic 1: Product Strategy

 

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Discussion Topic 1: Product Strategy

 


 

PRODUCT STRATEGY

 


 

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