During the next six weeks, you will be completing a number of assignments to assess your written and oral communication skills, as well as your ability to find, interpret, analyze, and present data in various forms. ?In order to do this, you will be studying an organization and industry in which you are interested in working after completing your degree. ?Each of your assignments will require you to gather information from and about your organization. ?(In order to simplify your lives, please do not select a financial institution or an energy-oil, gas, etc.- institution.)
By the end of this week, you should submit a brief summary report (2-3 pages) for the company you have selected to follow for the remainder of the term. ?Please explain what the organization is and why you are interested in working with this organization in the future. ?Additionally, you will need to find and download the organization's annual report.* ?Include information from this document in your summary report.
This paper should be prepared in APA format with a title page, abstract, and references. page. The paper should be 2-3 pages long, not counting title page, abstract and references page.
*If you cannot readily find the organization's annual report, please select another organization as you will need this document throughout the course.
A Guide for your report:? 5Ws & H:
- Who works there? ?what kinds/functions/titles of employees.? How many?
- Who are the target audiences? (Customers)
- Who are the competitors?
- Who are the partner companies or organizations?
- What does company do?? What products / services do they offer?
- What?s their history?
- What are their goals,? mission statement, values?
- When did certain milestones take place in company history? New ownership? New products/services?
- When is the company?s product/service used?? Seasonally, certainly time of day?
- Where are the locations?
- Where else can you find company?? Can you order their products via web? Or distributors?
- Why are you interested in working for this target company?
- How do they do what they do?
- How do customers purchase / buy the products / services?
?The company is PepsiCo dealing with food and beverage.
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